The people walking this floor assess risk for a living. Your booth is the first thing they evaluate.
Fixed-price GSX exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth that greets ten thousand security professionals in Atlanta has already stood up once, powered and checked, on our floor.
Filters the booths below — every one shows its Atlanta price.
GSX draws practitioners — people who run access control programmes, surveillance operations and enterprise risk for a living, and who can tell a working demo from a poster in about three seconds. The work below is what we build for security and technology companies: custom structures designed around the live demo, not around the furniture, with every project moving through one team from first rendering to dismantle.
SpyCloud
Interactive stations arranged for one-to-one conversations with practitioners.
Radware
Hands-on learning stations inside a four-sided island.
Teramind
1,800 sq ft island with interactive demo zones for monitoring software.
Appdome
Security demo theatre built for high-volume technical traffic.
Microsoft
Modular island scaled across a multi-show programme.
IMAX
Large-format island built around a screening experience.
Fulcrum GT
Full-height LED as the structure, not an add-on to it.
WillowTree
Meeting-led layout with enclosed rooms off an open front.
GSX fills the Georgia World Congress Center — one of the largest convention campuses in the country, a multi-hall complex in downtown Atlanta — with security practitioners who came to evaluate equipment, not to collect tote bags. Where your booth lands, what it can power, and whether your demos actually run all decide more than the graphics do. The most expensive GSX mistake isn’t a bad booth; it’s a booth designed without knowing the building.
The Georgia World Congress Center runs to millions of square feet across multiple buildings and halls, and GSX uses serious floor space inside it. Long hall runs mean sightlines carry — height, lighting and a clear message do disproportionate work. Freight moves through GWCC’s marshalling yard on a schedule, so your dock target time matters as much as your design. We plan both to the specific hall, not to a render on a white background.
Security buyers expect working product: camera arrays streaming live, access-control readers cycling, monitoring dashboards on real screens. Every one of those needs power drops, and most need network — all client-direct orders through the show and venue that cost sharply more at floor rates than at advance rates. We engineer the booth around your demo load and file those orders early, so nothing is dark on day one.
A September show means the advance-order deadlines land in the middle of July — when your approvers, your legal team and half the industry are on summer holidays. The real deadline for a locked design is mid-July. Miss it and you’re not late, you’re paying floor rates for electrical, drayage and rigging while chasing sign-offs from vacation inboxes.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show, the venue or the show’s general contractor — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices have a habit of growing between quote and show: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, network, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for Atlanta and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · Atlanta, Georgia pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a September show that puts the binding constraint in mid-July, squarely inside vacation season: the approvals this timeline assumes get slower, not faster, through the summer.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your hall if you know it, and what the booth needs to demo. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
