Every buyer in sportfishing walks this floor. Your booth is your first cast.
Fixed-price ICAST exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so what stands up at the world’s largest sportfishing trade show has already stood up once.
Filters the booths below — every one shows its Orlando price.
ICAST is a working show — retailers, distributors and media walk the floor to handle product and place orders, not to collect brochures. The work below shows how we build for that job: custom structures designed around the product wall, the demo and the buyer meeting, with every project moving through one team from first rendering to dismantle.
Microsoft
Modular island reused across a multi-show calendar — the model for brands that run ICAST plus regional shows.
IMAX
Large island built around a single hero experience — the same logic as a flagship boat or reel launch.
Fulcrum GT
Full-height LED as the structure — on-water footage carries down an aisle the way no printed graphic can.
Teramind
1,800 sq ft island with distinct hands-on zones — the layout gear brands use to run tackle walls and demo stations side by side.
Appdome
Demo theatre engineered for high-volume traffic — built to keep presenting when the aisle is four deep.
Radware
Hands-on stations inside a four-sided island — proof a 20×20 can put product in buyers’ hands from every aisle.
SpyCloud
Stations arranged for one-to-one conversation — the geometry of a booth built to write orders, not just draw crowds.
WillowTree
Enclosed meeting rooms off an open front — private space for line reviews and dealer conversations.
Produced by the American Sportfishing Association, ICAST is where the sportfishing industry does its business for the year — the retailers and distributors walking the Orange County Convention Center are there to see new product and commit to it. A booth that merely looks good is underperforming here; it has to put product in hands and give a buyer somewhere to sit down and order.
The Orange County Convention Center is one of the largest venues in the country, and its freight operation runs on strict targeted move-in windows — miss your dock slot and you wait. We confirm your hall and placement before design starts, route freight to the advance warehouse, and build the install plan around the venue’s schedule rather than hoping it bends.
ICAST culture revolves around the New Product Showcase — buyers and media scout it early, and award winners get walked to on the floor. If your launch is entered, your booth is the second act: it has to convert showcase attention into booth traffic and orders, with the new product staged front and centre, lit and handleable — not locked in a case at the back.
A July show means advance-order deadlines land in late spring, right as most marketing teams are heads-down on peak season. The exact cutoff for the next edition is in the facts strip at the top of this page and updates automatically. Miss it and every service order reprices at floor rates — the most avoidable cost in exhibiting.
Booth space, electrical, drayage, rigging, cleaning and internet are billed to every exhibitor directly by the show and venue — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices grow in the gap between the estimate and the show: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for Orlando and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · Orlando, Florida pricing
The advance-order cutoff lands well before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. Work backwards from show week and the binding constraint is late spring: designs locked, graphics in production and every service order filed while advance rates still apply.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your product list, and what the booth needs to do for buyers. You’ll have design concepts and one fixed price back within 24 hours — including what the show and venue will bill you directly.
Or call us directly — (800) 379-8451
