Designers judge a booth the way they judge a room — in the first three seconds, on materials and light.
Fixed-price ICFF exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth pitching to architects and designers has already been seen under real light, not a render.
Filters the booths below — every one shows its New York price.
ICFF draws architects, interior designers, retailers and hospitality buyers who spend their working lives evaluating materials, finishes and light — an audience harder to impress with volume than with craft. The work below is what we build for brands whose product is the design: structures where the finish, the lighting and the layout do the selling, with every project moving through one team from first rendering to dismantle.
WillowTree
Meeting-led layout with enclosed rooms — built for the trade conversation, not just the walk-by.
Fulcrum GT
Full-height LED as the structure — a finish this audience notices before they read a single word.
IMAX
Large-format island built around a controlled, gallery-style viewing experience.
Microsoft
Modular island built to a level of finish that reads as custom, not rented.
Radware
Four-sided island footprint — proof a compact stand can still command a room.
Teramind
1,800 sq ft island — scale handled without losing the design detail up close.
SpyCloud
Interactive stations arranged for close, one-to-one design conversations.
Appdome
Demo theatre built to hold steady traffic without crowding the display.
ICFF now runs co-located with BDNY at the Javits Center — a permanent move that changed the calendar, the crowd and the competition for attention. The most expensive ICFF mistake isn’t a bad booth; it’s a booth designed for the old show instead of the design-week floor it shares today.
The Javits Center runs on targeted move-in windows and freight rules governed by the show’s general contractor — arrive outside your window and your truck waits, on the clock. We plan the booth and the freight schedule to the building’s actual rhythm, not a generic New York convention hall.
ICFF attendees evaluate booths the way they evaluate a finished room — materials, light and proportion first, message second. The booths that win aren’t the biggest; they’re the ones built with the same design discipline the audience applies to their own work.
A November show means advance orders and build land in September and October — the single busiest stretch of the trade-show calendar, right before fabrication shops slow down for the holidays. The real deadline for a locked design is mid-September. Miss it and you’re not late, you’re competing for the last open production slots of the year.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices grow the same way everywhere: labor hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for New York and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · New York City, New York pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a November show that cutoff sits in mid-September, right at the start of the busiest stretch of the fall trade-show calendar.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your booth number if you have it, and what the booth needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
