The machines on this floor sell themselves. Your booth has to sell everything else.
Fixed-price exhibits for North America’s largest woodworking technology show — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so what stands up in Atlanta has already stood up once.
Filters the booths below — every one shows its Atlanta price.
IWF attendees are shop owners, plant managers and production engineers — people who judge build quality for a living. A booth with visible shortcuts undermines everything on display inside it. The work below is what we build: custom structures designed around the demo, the sample wall or the dealer meeting, with every project moving through one team from first rendering to dismantle.
Microsoft
Modular island scaled across a multi-show programme — the model that fits a biennial calendar.
IMAX
Large-format island built around a single immersive experience — sightlines that carry across a big hall.
Fulcrum GT
Full-height LED as the structure itself — how software holds its own beside running machinery.
Teramind
1,800 sq ft island with interactive demo zones — a layout that maps directly to equipment lines.
Appdome
Demo theatre built for high-volume technical traffic — the IWF aisle in miniature.
Radware
Hands-on stations inside a four-sided island — the format that works for tooling and hardware lines.
SpyCloud
Stations arranged for one-to-one conversation — built for the long technical sell.
WillowTree
Enclosed rooms off an open front — where distributor and dealer deals actually get signed.
The International Woodworking Fair fills the Georgia World Congress Center with over 1,100 exhibitors — and unlike most trade shows, much of this floor is powered up and running. Planning a booth for IWF without accounting for the venue, the machinery around you and the biennial calendar is how good exhibits end up invisible.
The GWCC is one of the largest convention campuses in the country, and IWF uses it at scale — long halls, long walks and marshalled freight in the middle of downtown Atlanta. Your dock target time, move-in slot and material handling all run through the show’s schedule, not yours. We plan freight and labour to your actual hall and slot, and file every order at advance rates.
At IWF, CNC routers, edgebanders, panel saws and finishing lines run live demos — motion, noise and crowds three-deep are the ambient condition. A quiet, under-lit booth disappears next to a working machine line. The answer is not louder; it’s clearer: one message readable from the aisle, lighting that carves your space out of the hall, and a layout that gives a buyer a reason to step out of the traffic.
IWF runs every two years — miss a window here and the next one is a two-year wait. That cuts both ways: the stakes per edition are higher than at an annual show, and the planning runway for the next edition starts the week this one closes. The facts strip above always shows the current edition; when it rolls to the next one, that’s your starting gun for 2028.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show and venue — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
A biennial show concentrates two years of marketing budget into four days — which is exactly when exhibit-house invoices like to grow: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for Atlanta and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · Atlanta, Georgia pricing
Honest framing for a biennial show: if the facts strip at the top of this page shows the current edition just weeks away, the standard advance windows below have already closed — and a pre-built rental programme is the only realistic path onto the floor. If the strip shows the next edition, you’re holding the full runway, and the smartest exhibitors at IWF are the ones who start on it earliest. Either way, the timeline is the same — the only question is which step you’re standing on today.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your hall if you know it, and what the booth needs to do — whether that’s this edition or the next one. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
