NADA Show · Orange County Convention Center · February

NADA Show Trade Show Booth Rentals

NADA is in Orlando this edition. The booth plan that worked in Las Vegas doesn’t come with it.

Fixed-price NADA Show exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth meeting dealers in the West Concourse has already stood up once, on our floor.

Booth Finder

Filters the booths below — every one shows its Orlando price.

February 17-20, 2027Show dates · auto-updated
Orange County Convention CenterVenue
OrlandoCity
Advance orders close ~Dec 23, 2026
23,000+Dealers & industry on the floor
3Cities in the show’s rotation
24 hrConcepts and a fixed quote back
1Project manager, end to end
Built for automotive & dealership tech brands

The kind of booth a dealer principal walks into

NADA’s floor belongs to the people who sign contracts — dealer principals and GMs evaluating DMS platforms, F&I products, EV charging and service technology. The work below is what we build for technology brands selling into exactly that room: custom structures designed around the demo and the sit-down conversation, not around the furniture, with every project moving through one team from first rendering to dismantle.

The show moved. Your playbook didn’t.

This edition, NADA is an Orlando show.

NADA rotates cities — this edition it lands at Orlando’s Orange County Convention Center, with Las Vegas and New Orleans next in the cycle. If your team’s booth plan was built around a Las Vegas program — the venue contacts, the freight patterns, the labour assumptions — none of it transfers automatically. The exhibitors who win a rotation year are the ones who plan for the building the show is actually in.

The move is the trap

Las Vegas playbooks don’t transfer

Different general-contractor relationships, different dock rhythms, different labour rules, different hotels-to-hall logistics. Teams that mail in last edition’s plan discover the differences during move-in, at floor rates. We rebuild the operational plan for Orlando from scratch — that’s the point of this page.

The West Concourse

One building of a very large campus

NADA’s expo runs in the OCCC’s West Concourse — a huge, long-halled building on International Drive. Sightlines carry a long way, and dealer traffic moves with purpose between scheduled franchise meetings. The booth that works is legible from the aisle and built for the sit-down that follows.

The February calendar

Holidays still sit inside your timeline

A February show feels safely past the holidays — it isn’t. Graphics and production land across December, when everything runs half-speed. The real deadline for a locked design is early December. Miss it and the holiday weeks come out of your fabrication window, not your planning window.

What we handle at NADA Show
  • West Concourse sightlines planned for your actual placement
  • Layout submission and show approval, filed early
  • Electrical, rigging and material handling at advance rates
  • Union labour coordination and on-site supervision
  • COI, EAC and exhibitor-manual deadlines mapped to our calendar
  • Dock target times, dismantle, pack and outbound freight
Billed by the show, not by us

Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.

  • Booth space
  • Electrical drops and floor distribution
  • Material handling (drayage)
  • Rigging, if you’re hanging a sign
  • Daily cleaning · internet
Why a fixed price matters most here

The budget you present in the fall should survive February

A rotation year is where exhibit-house invoices go to grow: labour hours over estimate in an unfamiliar building, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.

01

One number, and it holds

Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.

02

Proven before it ships

Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.

03

Show costs, known up front

Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.

04

The paperwork is ours

COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.

We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.

Available for NADA Show

NADA-ready booths, with real prices

Every booth below is priced for Orlando and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.

Or jump straight to your footprint

One click — the catalog opens already filtered to your size and Orlando pricing.

Working backwards from February

Your real deadline is in early December

The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. But for a February NADA the binding constraint arrives earlier than it looks: the holiday weeks sit inside your production window, and a rotation year adds an unfamiliar building on top.

JUL–SEPBrief, concepts and the fixed price locked. Full design freedom.
OCTOBERLayout submitted for approval — West Concourse placement confirmed.
NOVEMBERGraphics finalised and sent to production.
EARLY DECDesign locked. Advance electrical and rigging filed. After this, the holidays own your timeline.
EARLY JANFreight window and dock target time booked for the West Concourse.
MID-JANBooth built, lit and photographed for your approval.
SHOW WEEKCrew installs in your move-in slot. You walk in at handover.
Take this to every vendor

Five questions to ask anyone quoting your NADA booth

Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.

1 Will you put the total price in writing before I sign — and hold it? Ours: yes. Every booth on this page is published with its price. The quote and the final invoice are the same number, contractually. Printed above · hold us to it
2 Do design revisions become change orders? Ours: never. Revisions are unlimited until you approve, and the price is locked before design starts — a better idea in October costs nothing.
3 Will I see my actual booth before it ships — or a render? Ours: the actual booth, fully assembled and lit at our facility, photographed for your sign-off before it leaves our floor. Renders are promises; photographs are evidence.
4 Who files my advance show orders, and at which rate? Ours: we do, at advance rates, mapped to every exhibitor-manual deadline. At NADA the advance-versus-floor spread is real money — if a vendor can’t answer this immediately, that’s your answer.
5 Our last NADA booth ran in Las Vegas. What actually changes in Orlando? Ours: the building, and everything downstream of it — docks, freight patterns, labour rules, hotel-to-hall logistics, even how far your team walks each morning. The booth itself can carry over; the operational plan cannot. We rebuild the plan for the OCCC’s West Concourse from scratch and file every order to Orlando’s deadlines, not last edition’s.
In their words

What event managers say after the show

★★★★★
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
Amanda Horner · Three years of booth programmes · Google Review
★★★★★
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
Lexi von Schottenstein · Google Review
★★★★★
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
Carlos Bautista · Three-year client · Google Review
★★★★★
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Amanda Horner · Google Review
Questions NADA exhibitors actually ask

NADA Show booth rental FAQs

How much does a NADA Show booth rental cost?
Every booth on this page is published with its Orlando price — fixed and all-inclusive: design, fabrication, graphics, furniture, freight, labour coordination and project management. Separately, the show bills you directly for booth space, electrical, drayage, rigging and cleaning; we calculate those for your exact booth before you commit, so the total is known before you sign anything.
When should I book a booth for NADA?
Lock your design by early December. A February show looks safely past the holidays, but graphics and production land across December, when everything runs half-speed — and a rotation year adds an unfamiliar building on top. Start the conversation in late summer for full design freedom; the exact advance-order deadline for the next edition is in the facts strip at the top of this page and updates automatically.
We exhibited when NADA was in Las Vegas. Does our old plan still work?
The booth design can carry over; the operational plan can’t. Orlando means a different building with different docks, freight patterns, labour rules and deadlines. We treat a rotation year as a new show operationally — the plan is rebuilt for the OCCC’s West Concourse, and every order is filed to this edition’s exhibitor manual, not last edition’s memory.
Where in the Orange County Convention Center does NADA run?
The expo runs in the West Concourse on International Drive — one building of a very large campus, with long halls where sightlines carry. We confirm your placement before anything is designed and plan freight and labour to that building’s schedule, so your team isn’t navigating the wrong concourse on move-in day.
Will a rental look custom, or will it look reused?
Every booth is fabricated for your brand — custom graphics, layout, lighting and finishes on a modular structure underneath. The builds shown above are rentals. Before yours ships, it stands fully assembled and lit at our facility and you approve photographs of the actual booth, not a render.
Can I install the booth myself to save on labour?
The OCCC floor runs on contracted labour, and the show’s general contractor governs who may build what. Either way it isn’t your problem to arrange: labour coordination and on-site supervision are inside our fixed price, filed at advance rather than floor rates.
What happens if something goes wrong during move-in?
Your project manager and our install supervisor are on site through move-in and reachable across show days. Because everything was assembled and checked before shipping, the problems that usually surface at this stage — missing hardware, graphics that don’t fit, panels that won’t seat — have already been found and fixed on our floor, weeks earlier.
A vendor just fell through. How fast can you deliver a NADA booth?
Four to six weeks from approval to show floor for complete pre-built, photo-verified booths from 10×10 through 20×40 — at the same fixed price as a six-month lead time, with no rush surcharge. For a February NADA, the earlier in the fall you call, the more of that window sits outside the holidays.
Do you handle events off the show floor — franchise meetings, suites, dealer dinners?
Yes — hotel suites, meeting spaces and satellite events around the show run under the same fixed-price model, coordinated by the same project manager as your booth. At NADA, where franchise meetings fill the calendar, that off-floor presence often matters as much as the booth.
Fixed pricing · Pre-built & photo-approved · Full-service support

Exhibit at NADA Show with zero surprises.

Tell us your footprint, your hall if you know it, and what the booth needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.

Or call us directly — (800) 379-8451