2,100+ exhibitors are feeding the same crowd. Your booth has three seconds.
Fixed-price NRA Show exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so what stands up at the largest annual foodservice trade show in the Western Hemisphere has already stood up once.
Filters the booths below — every one shows its Chicago price.
NRA Show attendees are operators, distributors and chefs who decide with their hands and their palate — a booth here has to move product, host demos and seat real conversations, all at once. The work below is how we build for that: custom structures designed around what happens inside them — the demo, the sampling line, the meeting — with every project moving through one team from first rendering to dismantle.
Microsoft
Modular island that scales across a multi-show programme — the model for national food brands.
IMAX
Large-format island built around a staged experience — the same logic as a demo kitchen.
Fulcrum GT
Full-height LED as the structure itself — menu reels and brand film at hall scale.
Teramind
1,800 sq ft island with interactive demo zones — the footprint equipment lines compete in.
Appdome
Demo theatre built for high-volume traffic — the shape a sampling line wants.
Radware
Hands-on stations inside a four-sided island — built for buyers who try before they order.
SpyCloud
Stations arranged for one-to-one conversation — where distributor deals actually close.
WillowTree
Enclosed meeting rooms off an open front — sampling out front, contracts in back.
The NRA Show fills McCormick Place — the largest convention center in North America — with the largest annual foodservice trade show in the Western Hemisphere. A building this size runs on schedules: marshalling, dock targets, union jurisdictions, and a services desk that bills live cooking utilities directly to the exhibitor. The most expensive NRA Show mistake isn’t a bad booth; it’s a booth planned without knowing how this building works.
Freight doesn’t drive up to your booth here — it moves through a marshalling yard onto scheduled dock targets, and the halls run on union jurisdictions that decide who may build, carry and connect what. Miss a target time and your crate waits while your labour bills. We plan freight and install to this building’s rhythm, not the show’s mailing address.
This floor cooks. Power for equipment, water lines, drains, gas and daily cleaning are venue services ordered and billed directly to the exhibitor — no exhibit house can absorb them and none should claim to. What matters is designing the booth around those connections from day one and getting every order filed at advance rates, which is exactly what we do.
A May show means the advance-order window closes in late March and the real design deadline sits weeks before that — while your team is still deep in Q1. The exact deadline for the next edition is in the facts strip at the top of this page and updates automatically. Work backwards from it, not from show week.
Booth space, electrical, water and drains, drayage, rigging and cleaning are billed to every exhibitor directly by the show and the venue — especially here, where live cooking makes utilities a real line item. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Big food shows are where exhibit-house invoices go to grow: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, water, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, plumbing, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for Chicago and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · Chicago, Illinois pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a May show that puts the binding decisions in late March, with the design work that feeds them due while most teams are still writing their Q1 recap.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your hall if you know it, and what the booth needs to do — demo kitchen, sampling line, meeting space or all three. You’ll have design concepts and one fixed price back within 24 hours — including what the show and venue will bill you directly.
Or call us directly — (800) 379-8451
