North America’s largest design expo doesn’t forgive a rushed finish. Neither does the audience walking past it.
Fixed-price NeoCon exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth standing in front of architects and designers has already passed the same scrutiny once, on our own floor.
Filters the booths below — every one shows its Chicago price.
NeoCon’s audience — architects, interior designers, dealers and facility managers — reads materials, joinery and finish quality the way most people read a headline. The work below is what we build for brands whose products are judged on craftsmanship first: structures designed around how a piece is specified and touched, not just how it photographs, with every project moving through one team from first rendering to dismantle.
WillowTree
Meeting-led layout with enclosed rooms off an open, gallery-style front.
Microsoft
Modular island with finish quality built to hold up to close inspection.
Fulcrum GT
Full-height LED integrated as structure, not bolted on as an afterthought.
IMAX
Large-format island proof that scale and material honesty can coexist.
Teramind
1,800 sq ft island proving that scale doesn’t have to sacrifice detail.
Radware
A compact footprint that still reads as considered, not crowded.
Appdome
A layout built around movement through the space, not just around it.
SpyCloud
Interactive stations arranged the way a good showroom vignette is.
NeoCon runs inside The Mart — a multi-floor commercial showroom building in Chicago, not a single-level convention hall — which means freight, loading and booth logistics work differently than they do at a typical show. The most expensive NeoCon mistake isn’t a bad booth; it’s a booth designed without accounting for the building it has to move through.
Booth logistics here follow the building’s own dock, elevator and access rules rather than a generic convention-center pattern. We confirm your floor, showroom or exhibit space and plan freight and install around that specific building schedule before anything is designed.
This audience specifies commercial interiors for a living, and they evaluate a booth the way they’d evaluate a finished space — materials, joinery, lighting and proportion all get noticed up close. A booth that photographs well from ten feet away can fall apart under a five-second inspection at arm’s length. We build for the inspection, not just the photo.
June carries a heavy concentration of trade shows across every industry, which means fabrication capacity gets booked early. There’s no holiday complication for a June show, but the production slots do fill — locking your design on schedule matters more here than the calendar alone suggests.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices grow the same way everywhere: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for Chicago and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · Chicago, Illinois pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. Because June is one of the busiest months on the show calendar, fabrication capacity across every exhibit house tightens well before that cutoff — the real constraint is booking your build slot early, not just filing paperwork on time.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your floor at The Mart if you know it, and what the booth needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
