Every loss-prevention decision-maker you want to meet is on one floor. Your booth has three seconds.
Fixed-price NRF Protect exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth that faces retail security’s toughest buyers has already stood up once.
Filters the booths below by size and budget.
NRF Protect’s aisles are walked by asset-protection directors, LP executives and retail risk teams — people who evaluate systems for a living and can spot a flimsy demo from across the hall. The work below is what we build for security and technology companies: custom structures designed around the demo, not around the furniture, with every project moving through one team from first rendering to dismantle.
Radware
Hands-on learning stations inside a four-sided island — built for buyers who test before they talk.
Appdome
Security demo theatre built for high-volume technical traffic.
SpyCloud
Interactive stations arranged for the one-to-one conversations LP deals are made of.
Teramind
1,800 sq ft island with interactive demo zones for monitoring and analytics.
Microsoft
Modular island scaled across a multi-show programme — the model for an NRF Protect + Big Show pairing.
Fulcrum GT
Full-height LED as the structure — the format that carries live camera and analytics feeds.
WillowTree
Meeting-led layout with enclosed rooms — the right shape for confidential security conversations.
IMAX
Large-format island built around an immersive viewing experience.
NRF Protect isn’t a sprawling tech festival — it’s the retail industry’s loss-prevention and security community gathered in one building. That concentration changes the design brief: nearly everyone walking past your booth is a genuine prospect, so the booth’s job isn’t to filter a crowd, it’s to convert one.
A compact, single-building venue on the downtown waterfront — no multi-hall campus to decode, but dock schedules, move-in windows and marshalling still run on the show’s clock, not yours. We plan freight to the venue’s actual dock rhythm and build the install around your assigned target time, so the booth is standing while others are still tracking crates.
Surveillance, RFID, case management, analytics — almost everything sold at NRF Protect has to be shown working. That means screens, live feeds, reliable power planning and demo stations positioned where an LP director can stand comfortably for ten minutes. It also means enclosed or semi-private space: security conversations name store counts and shrink numbers, and nobody does that in an open aisle.
The advance-order window for show services closes roughly eight weeks before opening day — the exact deadline is in the facts strip at the top of this page and updates automatically each edition. Miss it and every service order pays floor rates. Our timeline is built backwards from that date, not from show week.
Booth space, electrical, drayage, rigging, cleaning and internet are billed to every exhibitor directly by the show and venue — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices grow in predictable ways: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is published with its price and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. Everything upstream of that date is designed to make it comfortably: a locked design, filed orders and a booth already standing at our facility while other exhibitors are still trading revision emails.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your product, and what the demo needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show and venue will bill you directly.
Or call us directly — (800) 379-8451
