POWERGEN · Salt Palace Convention Center · January

POWERGEN Trade Show Booth Rentals

The people who specify grid-scale equipment walk this floor. Your booth has three seconds.

Fixed-price POWERGEN exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so what stands up in front of North America’s power generation industry has already stood up once.

Booth Finder

Filters the booths below by size and budget.

January 18-21, 2027Show dates · auto-updated
Salt Palace Convention CenterVenue
Salt Lake CityCity
Advance orders close ~Nov 23, 2026
7,500+Attendees on the floor
PowerGeneration & utilities audience
24 hrConcepts and a fixed quote back
1Project manager, end to end
Know the floor before you plan the booth

POWERGEN is a working floor. Plan for it.

The largest power generation event in North America runs on turbines, switchgear and live demonstrations — a floor with heavier freight, more machinery and more technical scrutiny than almost any other show. Add a downtown venue and a January date, and the booths that win are the ones planned around the logistics, not despite them.

The Salt Palace, in winter

Downtown Salt Lake City

The Salt Palace Convention Center sits in the middle of downtown Salt Lake City, and the show lands in the heart of winter — which means freight routed over mountain passes, weather days built into the schedule, and dock time that has to be booked, not hoped for. We plan shipping with buffer built in, so a storm on I-80 is an inconvenience, not a crisis.

A floor full of machinery

Equipment displays & technical buyers

Your neighbours are exhibiting turbines and transformers, and your visitors are engineers and utility procurement teams who came to evaluate, not to browse. A booth here needs substance — real demo stations, space for long technical conversations, and power planned for whatever equipment you’re running. Spectacle without engineering reads as exactly that to this crowd.

The January problem

Holidays sit inside your timeline

A January show means advance orders close roughly eight weeks out — landing your real deadlines in mid-November, with graphics and approvals due across Thanksgiving and the December holidays, when production everywhere runs half-speed. Miss mid-November and you’re not late, you’re paying floor rates for everything. The exact deadline is in the facts strip at the top of this page.

What we handle at POWERGEN
  • Booth design planned for sightlines against large equipment displays
  • Layout submission and show approval, filed early
  • Electrical, rigging and material handling calculated and filed at advance rates
  • Union labour coordination and on-site supervision
  • COI, EAC and exhibitor-manual deadlines mapped to our calendar
  • Winter freight routing, dock target times, dismantle and outbound
Billed by the show, not by us

Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show’s general contractor and venue — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.

  • Booth space
  • Electrical drops and floor distribution
  • Material handling (drayage)
  • Rigging, if you’re hanging a sign
  • Daily cleaning · internet
Why a fixed price matters most here

The budget you present in September should survive January

A January show is where exhibit-house invoices go to grow: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged — all compounded by a holiday-compressed schedule. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.

01

One number, and it holds

Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.

02

Proven before it ships

Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.

03

Show costs, known up front

Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.

04

The paperwork is ours

COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.

We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.

Available for POWERGEN

POWERGEN-ready booths, with real prices

Every booth below carries a published fixed price and is available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.

Or jump straight to your footprint

One click — the catalog opens already filtered to your size, with the fixed price on every booth.

Working backwards from mid-January

Your real deadline is in November

The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. But for a mid-January show the binding constraint arrives even earlier: the production weeks this timeline assumes don’t exist between Thanksgiving and New Year.

JUNE–AUGBrief, concepts and the fixed price locked. Full design freedom.
SEPTEMBERLayout submitted for show approval — placement and any equipment displays confirmed.
OCTOBERGraphics finalised and sent to production.
MID-NOVDesign locked. Advance electrical and rigging filed. After this, the holidays own your timeline.
EARLY DECWinter freight routing and dock target time booked for Salt Lake City.
MID-DECBooth built, lit and photographed for your approval — before the break.
SHOW WEEKCrew installs in your move-in slot. You walk in at handover.
Take this to every vendor

Five questions to ask anyone quoting your POWERGEN booth

Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.

1 Will you put the total price in writing before I sign — and hold it? Ours: yes. Every booth on this page is published with its price. The quote and the final invoice are the same number, contractually. Printed above · hold us to it
2 Do design revisions become change orders? Ours: never. Revisions are unlimited until you approve, and the price is locked before design starts — a better idea in October costs nothing.
3 Will I see my actual booth before it ships — or a render? Ours: the actual booth, fully assembled and lit at our facility, photographed for your sign-off before the holidays. Renders are promises; photographs are evidence.
4 Who files my advance show orders, and at which rate? Ours: we do, at advance rates, mapped to every exhibitor-manual deadline. On a January show the advance-versus-floor spread is real money — if a vendor can’t answer this immediately, that’s your answer.
5 What happens to my timeline over the holidays — and to my freight in a Utah winter? Ours: nothing — because your booth is built and photo-approved before mid-December, and freight is routed with winter buffer days to Salt Lake City. Any vendor still fabricating between Christmas and New Year is gambling with your show. Ask them directly.
In their words

What event managers say after the show

★★★★★
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
Amanda Horner · Three years of booth programmes · Google Review
★★★★★
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
Lexi von Schottenstein · Google Review
★★★★★
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
Carlos Bautista · Three-year client · Google Review
★★★★★
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Amanda Horner · Google Review
Questions POWERGEN exhibitors actually ask

POWERGEN booth rental FAQs

How much does a POWERGEN booth rental cost?
Every booth on this page carries a published fixed price — all-inclusive: design, fabrication, graphics, furniture, freight, labour coordination and project management. Separately, the show bills you directly for booth space, electrical, drayage, rigging and cleaning; we calculate those for your exact booth before you commit, so the total is known before you sign anything.
When should I book a booth for POWERGEN?
Lock your design by mid-November. POWERGEN opens the year, so graphics and approvals land across the holidays — production everywhere runs half-speed between Thanksgiving and New Year. Start the conversation in summer for full design freedom; the exact advance-order deadline for the next edition is in the facts strip at the top of this page and updates automatically.
What’s move-in like at the Salt Palace Convention Center?
Orderly, but scheduled — the Salt Palace sits in downtown Salt Lake City, so trucks work to assigned dock target times rather than queuing at will, and the show’s general contractor manages the marshalling. We book your freight window early, route shipping with winter buffer days, and have our install supervisor on the dock when your booth arrives. None of it lands on your desk.
I’m demonstrating equipment in the booth. Can you handle the power and floor loading?
Yes — that’s normal at POWERGEN. Tell us what you’re running and we design the booth around it: electrical load calculated and filed on the advance order, floor loading and access checked against the venue’s specs, and the layout built so the equipment is the centrepiece rather than an obstacle. Power for demos is billed by the show like all utilities, but we spec and file it so the order is right the first time.
Will a rental look custom, or will it look reused?
Every booth is fabricated for your brand — custom graphics, layout, lighting and finishes on a modular structure underneath. The builds shown above are rentals. Before yours ships, it stands fully assembled and lit at our facility and you approve photographs of the actual booth, not a render.
Can I install the booth myself to save on labour?
Show floors like POWERGEN’s run on contracted labour, and the show’s general contractor governs who may build what. Either way it isn’t your problem to arrange: labour coordination and on-site supervision are inside our fixed price, filed at advance rather than floor rates.
What happens if something goes wrong during move-in?
Your project manager and our install supervisor are on site through move-in and reachable across show days. Because everything was assembled and checked before shipping, the problems that usually surface at this stage — missing hardware, graphics that don’t fit, panels that won’t seat — have already been found and fixed on our floor, weeks earlier.
A vendor just fell through. How fast can you deliver a POWERGEN booth?
Four to six weeks from approval to show floor for complete pre-built, photo-verified booths from 10×10 through 20×40 — at the same fixed price as a six-month lead time, with no rush surcharge. For a January show specifically, the earlier in the fall you call, the more of that window sits outside the holidays.
What if a winter storm delays my freight to Salt Lake City?
We plan for it before it happens: freight to Salt Lake City ships with weather buffer days built in, routed to arrive ahead of your dock target time rather than racing it. Because the booth is complete and photo-approved before it leaves our facility, there’s no last-minute production riding on the truck — and your project manager tracks the shipment and manages any re-route directly with the carrier and the show’s general contractor.
Fixed pricing · Pre-built & photo-approved · Full-service support

Exhibit at POWERGEN with zero surprises.

Tell us your footprint, what you’re demonstrating, and what the booth needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.

Or call us directly — (800) 379-8451