About Groceryshop
Groceryshop positions itself as the most important event in Grocery and CPG, focusing on connecting industry leaders and innovators. The show emphasizes trends and technologies shaping the future of grocery and CPG, making it a critical platform for showcasing innovation.
Key Information:
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When: Groceryshop typically takes place annually in late September or early October, consistently convening industry leaders for several days of intensive programming and networking.
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Where: Mandalay Bay Convention Center in Las Vegas, Nevada, is a premier venue known for its expansive exhibit halls and comprehensive facilities, accommodating large-scale industry events like Groceryshop.
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Why Exhibit: This event is crucial for Retail & Consumer Goods companies because it gathers senior executives, innovators, and change-makers from over 50 countries. It’s a prime opportunity to engage decision-makers and influence the future of the grocery sector.
Who Attends Groceryshop
Understanding the attendee profile is essential for designing an effective booth strategy.
Attendee Insights:
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Demographics: Groceryshop attracts over 5,000 registered attendees, primarily comprising senior executives from retailers and consumer brands that manufacture or sell products direct to consumers.
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Decision-Making Authority: The show specifically targets ‘senior executives in the grocery and CPG industries,’ gathering ‘industry leaders, innovators, and change-makers’ with significant purchasing and strategic decision-making authority.
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What They’re Looking For: Attendees are looking for technology solutions and innovations in ecommerce, digital merchandising, and omnichannel strategies. They seek actionable strategies for retail transformation and insights into AI’s role in optimizing stores.
How to Succeed at Groceryshop
Successful exhibitors at Groceryshop share common strategies that maximize their ROI.
💡 Success Strategies:
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Booth Placement: Strategic booth placement at Mandalay Bay involves understanding traffic flow, often around key session rooms or popular lounge areas. Larger booths (400 sq. ft. or more) typically secure prime island locations, maximizing visibility from multiple aisles.
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Engagement: Effective engagement at Groceryshop often involves interactive product demonstrations, showcasing technology solutions relevant to retail transformation, and providing dedicated meeting spaces for senior executive discussions. Content should resonate with trends in ecommerce and AI.
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Lead Capture: Best practices for lead capture include integrating CRM systems with badge scanners, offering valuable content downloads (e.g., whitepapers on CPG trends), and ensuring staff are trained to qualify leads based on specific needs in the grocery sector.
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Mistakes to Avoid
Exhibitors often underestimate the need for dedicated meeting rooms, missing opportunities for in-depth discussions with senior executives. Another common mistake is failing to staff booths with personnel knowledgeable in the specific technological solutions and trends relevant to the grocery industry, leading to missed connections with highly qualified attendees. Pure Exhibits designs booths with these strategic needs in mind.
Planning Your Exhibit at Mandalay Bay
Mandalay Bay Convention Center is a large, indoor convention facility with extensive exhibit halls and conference areas, designed to host major industry events.
Exhibitors at Groceryshop should plan for:
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Coordinating with local union labor for efficient and compliant installation and dismantle processes.
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Adhering to strict move-in and move-out schedules to avoid penalties and ensure timely setup.
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Arranging for all necessary utility services, including electrical, internet, and plumbing, well in advance.
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Understanding freight handling procedures and drayage costs specific to the Las Vegas convention environment.
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How Pure Exhibits Helps
Pure Exhibits helps Groceryshop exhibitors navigate these logistics with experienced project management. Our team coordinates directly with Mandalay Bay services, manages union labor, and ensures all timelines are met, allowing exhibitors to focus on their show objectives rather than operational complexities. This comprehensive support minimizes stress and maximizes efficiency.
