About RE+
RE+, formerly Solar Power International, has been a cornerstone of the clean energy industry for 38 years. Organized by the Smart Electric Power Alliance (SEPA), it stands as the largest clean energy event in the U.S., encompassing the full renewables ecosystem.
Key Information:
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When: RE+ typically takes place annually in September or November, spanning four days of conferences, exhibitions, and networking opportunities.
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Where: In 2026, RE+ returns to the Las Vegas Convention Center (LVCC), a premier exhibition venue centrally located in Las Vegas, Nevada.
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Why Exhibit: This show is critical for Energy & Utilities companies seeking to connect with over 28,000 industry professionals, showcase innovations, and influence the future of clean energy. It offers unparalleled access to decision-makers and market insights.
Who Attends RE+
Understanding the attendee profile is essential for designing an effective booth strategy.
Attendee Insights:
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Demographics: Attendees at RE+ are highly influential, with 22% C-suite/Executives, 28% VP/Director, and 35% Manager/Engineer roles. They represent 42% Utilities, 25% EPC/Installers, 18% Developers, and 15% Manufacturers/Suppliers.
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Decision-Making Authority: A significant 78% of RE+ attendees possess direct buying or specifying influence, making them key targets for sales and partnership discussions.
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What They’re Looking For: Attendees are actively seeking solutions in solar PV, energy storage, EV charging, grid optimization software, and utility-scale EPC services. They look for innovative technologies and strategic partners to address industry challenges.
How to Succeed at RE+
Successful exhibitors at RE+ share common strategies that maximize their ROI.
💡 Success Strategies:
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Booth Placement: Strategic booth placement, particularly near main entrances like Hall A (South) or key conference areas, can significantly increase traffic. Proximity to the RE+ Innovation Stage also offers enhanced visibility.
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Engagement: Successful RE+ booths often feature live demonstrations of PV/battery installations or experiential elements like VR energy simulations. Meeting pods are highly effective for engaging utility buyers in focused discussions.
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Lead Capture: Implementing robust digital lead capture systems integrated with CRM is crucial. Offering interactive content or exclusive insights can incentivize attendees to share contact information, ensuring follow-up efficiency.
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Mistakes to Avoid
Exhibitors often underestimate union labor costs at LVCC or fail to design for the high volume of technical attendees. Avoiding generic displays and neglecting pre-show booth testing can lead to missed opportunities and operational delays.
Planning Your Exhibit at Las Vegas Convention Center
The Las Vegas Convention Center is a vast indoor convention facility known for hosting major international events.
Exhibitors at RE+ should plan for:
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Coordinating with experienced union labor for installation and dismantle services.
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Adhering to strict move-in/move-out schedules to avoid penalties.
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Ensuring adequate power and rigging access for complex energy exhibits.
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Navigating the large-scale layout for optimal attendee flow and booth visibility.
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How Pure Exhibits Helps
Pure Exhibits helps RE+ exhibitors navigate these logistics with experienced project management. We coordinate directly with Las Vegas Convention Center show services, manage union labor, and oversee all aspects from delivery to dismantle, ensuring a smooth, stress-free experience.
