SHOT Show · Venetian Expo & Caesars Forum · January

SHOT Show Trade Show Booth Rentals

SHOT is trade-only. Everyone walking your aisle is a buyer — and they’ll pick your product up to test it.

Fixed-price SHOT Show exhibits — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so what stands up across two connected buildings has already stood up once, on our floor — with finishes built to take being handled all week.

Booth Finder

Filters the booths below — every one shows its Las Vegas price.

January 19-22, 2027Show dates · auto-updated
Venetian Expo & Caesars ForumVenue
Las VegasCity
Advance orders close ~Nov 24, 2026
60,000+Industry buyers, trade-only
800,000Sq ft of floor, two buildings
24 hrConcepts and a fixed quote back
1Project manager, end to end
Know the floor before you plan the booth

SHOT is two buildings, joined by one bridge.

SHOT Show fills the Venetian Expo and Caesars Forum — two separate buildings connected on Level 2 by the SHOT Bridge, across roughly 800,000 square feet on two exhibit levels. Which building and which level you land on changes your docks, your foot traffic and your freight window. The most expensive SHOT mistake isn’t a bad booth; it’s a booth designed without knowing which building it stands in.

Two buildings, two levels

Venetian Expo + Caesars Forum

The SHOT Bridge links the two on Level 2, but they load and move in separately, on different dock schedules. A booth on the Caesars Forum floor plays to different traffic than one deep in the Venetian Expo. We confirm your building and level before anything is designed, and plan freight to that building — not to the show’s mailing address.

A trade-only, hands-on floor

Buyers who test the product

SHOT admits no public — every attendee is a dealer, buyer, distributor or media. They don’t watch demos, they handle the gear. The booth that works is built for product in hand: durable finishes that survive the week, secure display for high-value and controlled items, and room for a real conversation over the counter.

The January problem

Holidays sit inside your timeline

SHOT opens the industry’s year in January, so approvals and graphics land across Thanksgiving and the December holidays — when production everywhere runs half-speed. The real deadline for a locked design is mid-November. Miss it and you’re not late, you’re paying floor rates for everything.

What we handle at SHOT Show
  • Building- and level-specific design — Venetian Expo or Caesars Forum sightlines planned for your placement
  • Layout submission and show approval, filed early
  • Electrical, rigging and material handling at advance rates
  • Union labour coordination and on-site supervision
  • COI, EAC and exhibitor-manual deadlines mapped to our calendar
  • Dock target times, dismantle, pack and outbound freight
Billed by the show, not by us

Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.

  • Booth space
  • Electrical drops and floor distribution
  • Material handling (drayage)
  • Rigging, if you’re hanging a sign
  • Daily cleaning · internet
Why a fixed price matters most here

The budget you present in the fall should survive January

SHOT is where exhibit-house invoices go to grow: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.

01

One number, and it holds

Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.

02

Proven before it ships

Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.

03

Show costs, known up front

Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.

04

The paperwork is ours

COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.

We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.

Available for SHOT Show

SHOT-ready booths, with real prices

Every booth below is priced for Las Vegas and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.

Or jump straight to your footprint

One click — the catalog opens already filtered to your size and Las Vegas pricing.

Working backwards from January

Your real deadline is in November

The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. But for SHOT the binding constraint arrives even earlier: the production weeks this timeline assumes don’t exist between Thanksgiving and New Year.

JUNE–AUGBrief, concepts and the fixed price locked. Full design freedom.
SEPTEMBERLayout submitted for approval — building and level confirmed.
OCTOBERGraphics finalised and sent to production.
MID-NOVDesign locked. Advance electrical and rigging filed. After this, the holidays own your timeline.
EARLY DECFreight window and dock target time booked for your building.
MID-DECBooth built, lit and photographed for your approval — before the break.
SHOW WEEKCrew installs in your move-in slot. You walk in at handover.
Take this to every vendor

Five questions to ask anyone quoting your SHOT booth

Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.

1 Will you put the total price in writing before I sign — and hold it? Ours: yes. Every booth on this page is published with its price. The quote and the final invoice are the same number, contractually. Printed above · hold us to it
2 Do design revisions become change orders? Ours: never. Revisions are unlimited until you approve, and the price is locked before design starts — a better idea in October costs nothing.
3 Will I see my actual booth before it ships — or a render? Ours: the actual booth, fully assembled and lit at our facility, photographed for your sign-off before the holidays. Renders are promises; photographs are evidence.
4 Who files my advance show orders, and at which rate? Ours: we do, at advance rates, mapped to every exhibitor-manual deadline. At SHOT the advance-versus-floor spread is real money — if a vendor can’t answer this immediately, that’s your answer.
5 How do you handle firearms and controlled products on the floor? Ours: to the show’s rules, from the first drawing. Firearms and other controlled items ship separately on the show’s security labels and are collected on-site from show security — never mixed into your booth freight — and we design lockable, secure display into the booth itself. It’s planned, not improvised at the dock.
In their words

What event managers say after the show

★★★★★
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
Amanda Horner · Three years of booth programmes · Google Review
★★★★★
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
Lexi von Schottenstein · Google Review
★★★★★
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
Carlos Bautista · Three-year client · Google Review
★★★★★
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Amanda Horner · Google Review
Questions SHOT exhibitors actually ask

SHOT Show booth rental FAQs

How much does a SHOT Show booth rental cost?
Every booth on this page is published with its Las Vegas price — fixed and all-inclusive: design, fabrication, graphics, furniture, freight, labour coordination and project management. Separately, the show bills you directly for booth space, electrical, drayage, rigging and cleaning; we calculate those for your exact booth before you commit, so the total is known before you sign anything.
When should I book a booth for SHOT?
Lock your design by mid-November. SHOT opens the industry’s year in January, so graphics and approvals land across the holidays — production everywhere runs half-speed between Thanksgiving and New Year. Start the conversation in summer for full design freedom; the exact advance-order deadline for the next edition is in the facts strip at the top of this page and updates automatically.
My booth is in Caesars Forum, not the Venetian Expo — does that change anything?
Operationally, everything: separate building, separate docks, its own move-in schedule and its own foot traffic, even though the SHOT Bridge links the two on Level 2. We confirm your building and level before anything is designed or booked, and plan freight and labour to that building’s schedule, not the show’s mailing address.
We’re displaying firearms and controlled products. How does that work on the floor?
Firearms and other controlled items ship separately on the show’s dedicated security labels and route to show security, where your team collects them on-site — they never travel with your booth freight. We build that into the plan and design the booth around it: lockable cases, secure display for high-value items, and a counter layout that lets a buyer handle product safely. It’s designed to the show’s rules from the first drawing.
Will a rental look custom, or will it look reused?
Every booth is fabricated for your brand — custom graphics, layout, lighting and finishes on a modular structure underneath, with materials chosen to take a week of being handled. The builds shown above are rentals. Before yours ships, it stands fully assembled and lit at our facility and you approve photographs of the actual booth, not a render.
Can I install the booth myself to save on labour?
The Venetian Expo and Caesars Forum floors run on contracted union labour, and the show’s general contractor governs who may build what. Either way it isn’t your problem to arrange: labour coordination and on-site supervision are inside our fixed price, filed at advance rather than floor rates.
What happens if something goes wrong during move-in?
Your project manager and our install supervisor are on site through move-in and reachable across show days. Because everything was assembled and checked before shipping, the problems that usually surface at this stage — missing hardware, graphics that don’t fit, panels that won’t seat — have already been found and fixed on our floor, weeks earlier.
A vendor just fell through. How fast can you deliver a SHOT booth?
Four to six weeks from approval to show floor for complete pre-built, photo-verified booths from 10×10 through 20×40 — at the same fixed price as a six-month lead time, with no rush surcharge. For SHOT specifically, the earlier in the fall you call, the more of that window sits outside the holidays.
Do you handle events off the show floor — suites, range days, press events?
Yes — hotel suites, meeting spaces, range and off-site activations around the show run under the same fixed-price model, coordinated by the same project manager as your booth.
Fixed pricing · Pre-built & photo-approved · Full-service support

Exhibit at SHOT Show with zero surprises.

Tell us your footprint, your hall if you know it, and what the booth needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.

Or call us directly — (800) 379-8451