HR leaders spend their careers reading people. A booth that feels staged loses them before the first handshake.
Fixed-price SHRM Annual Conference & Expo exhibits — design, fabrication, graphics, freight, union labour coordination, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth that greets twenty-five thousand HR professionals in Chicago has already stood up once, powered and checked, on our floor.
Filters the booths below — every one shows its Chicago price.
SHRM’s expo is where HR technology, benefits, payroll, staffing and workforce-development companies meet the people who own those budgets — practitioners who sit through vendor pitches for a living and can tell a genuine conversation space from a lead-capture funnel in three seconds. The work below is what we build for HR tech and people-first brands: open, meeting-led layouts with real demo stations, with every project moving through one team from first rendering to dismantle.
Yuna
Lounge-led island designed for long conversations.
Zoho
Demo pods on three sides of a compact island.
LHH
Hospitality-style island with a coffee bar as the draw.
Namely
Backlit brand tower visible from the entrance.
Replicon
Two-sided demo island for a conference-style floor.
WillowTree
Meeting-led layout with enclosed rooms off an open front.
Microsoft
Modular island scaled across a multi-show programme.
Fulcrum GT
Full-height LED as the structure, not an add-on to it.
SHRM’s expo floor at McCormick Place opens with a Sunday-evening reception, which means the entire install happens across a weekend — with the week’s biggest crowd walking the aisles before Monday’s sessions have even begun. The show also rotates host cities year to year, so a booth that worked in Orlando or San Diego meets a different building, a different labour model and a different freight calendar in Chicago. The most expensive SHRM mistake isn’t a bad booth; it’s a plan borrowed from last year’s city.
McCormick Place runs on union jurisdictions — carpenters, electricians, riggers and decorators each own their scope — and freight enters through a marshalling yard against an assigned target date, billed by the hundredweight. Exhibitors arriving from a right-to-work city are the ones caught by it. We design the booth so every trade’s work is clean and quick, and we book the target date so the truck isn’t waiting in the yard on Saturday.
The expo opens with an evening reception, and a large share of the week’s foot traffic lands in those first hours — attendees arrive fresh, with time, before the session schedule takes over. Your booth has to be finished, lit and staffed by Sunday afternoon, not Monday morning. We plan the install to be complete a day early, with the lounge, demo stations and coffee running for the reception, not for the day after it.
A June show that closes on a Wednesday puts your outbound freight and your team’s travel against the Independence Day holiday week — carriers thin out, and McCormick’s dismantle window doesn’t stretch. The advance-order deadline lands in early May, when the same HR teams exhibiting here are mid-way through their own hiring cycles. The real deadline for a locked design is the first week of May.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show, the venue or the show’s general contractor — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices have a habit of growing between quote and show: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, network, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for Chicago and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · Chicago, Illinois pricing
The advance-order cutoff lands roughly eight weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a late-June show that puts the binding constraint in the first week of May; everything after it is either at floor rates or fighting the pre-summer calendar for approvals.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, how many people need to sit down inside it, and what the booth needs to demo. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.
Or call us directly — (800) 379-8451
