ATD 2022 was a big success for Spekit!

Case Study

About Spekit

Spekit is the solution for sales teams who want to increase their productivity and close more business. With Spekit, you have everything you need to be successful in one place, including templates, samples, and a support team.

About ATD Conference

ATD Conference is the annual conference of the Association for Talent Development. The conference provides opportunities to learn from and network with some of the top leaders in talent development.

20x20 Trade Show Booth Design

What Spekit was looking for

Spekit was showing at ATD 2022 in Orlando and needed a trustworthy partner to design and construct their 20'x20' booth area, as well as handle the process from concept to completion.

Key event goals:

  • Introduce Spekit to the wider audience
  • Strengthen Spekit's reputation
  • Build customer loyalty
  • Engage with prospects 
  • Create and capture interest to build a pipeline

What Pure Exhibits did for Spekit

Pure Exhibits provided Spekit with a turn-key solution for their 20'x20' booth area. The design was clean and sleek, with plenty of space for product demonstrations and customer interactions.

To support Spekit's goals, Pure Exhibits:

  • Designed and constructed the booth area
  • Managed the logistics of shipping and installation
  • Coordinated with ATD Conference staff to ensure a smooth setup process
  • Provided on-site support during the conference

Spekit was able to focus on their goals and objectives for the show, rather than worrying about their booth space. The booth was a hit with attendees, and Spekit generated a lot of interest and excitement around their product.

What was our process to make it happen?


After our discovery call with Spekit, we got to work on designing a space that would support their objectives for the show.

We took into account their budget, as well as the overall look and feel they wanted to achieve.

Key Design Features:

  • Sleek and modern design
  • Ample space for product demonstrations and customer interactions
  • Compliant with all ATD Conference guidelines and regulations

Pre Built

Once the design was approved, we started working on construction.

We worked with Spekit to select the materials and finishes that would be used in the booth.

We also coordinated with ATD Conference staff to make sure the booth would be compliant with all guidelines and regulations.

The benefits of prebuilding.

  • Minimizes chances of error
  • Shortens the timeline
  • Reduces stress
  • Allows for last-minute changes

On Site

Once the booth was built, we shipped it to Orlando and installed it on-site. We also provided on-site support during the conference to ensure everything ran smoothly.

Our onsite supervisor was able to answer any questions Spekit had and helped with any last-minute changes that needed to be made.

Spekit was thrilled with the results and received a lot of positive feedback from attendees. They were able to achieve their goals for the show and build interest in their product.

The Final Outcome

20x20 Trade Show Booth Design





Really loved the way the color popped; our booth was by far the most noticeable at the event, especially with the pink and the LIGHTS

Nora Johnson
Sr. Events Manager, Spekit


Interested in making your ideas a reality?

Let our dedication and passion for designing engaging environments help make your dream a reality. We will work tirelessly to bring your brand to life from conception to delivery.

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