The Huntington Place, which was earlier referred to as the TCF Center and prior to that the COBO Center, is the largest convention center in Detroit and one of the most historic convention centers in the USA. The center is located at the Detroit Riverfront in the heart of the city of Detroit, right opposite […]
The Austin Convention Center (ACCC) is the main conference and exhibition center in Central Texas, situated right in the downtown area of Austin, on 4th Street, neighboring Rainey Street, the 6th Street Entertainment District, and the Texas State Capitol. The main purpose of this location is that it serves as the location for the South […]
BCEC stands for Boston Convention & Exhibition Center, which is the largest convention center in New England. It is located in the Seaport Innovation District in Boston and was established in 2004 and expanded further in later years, providing a space of over 2 million square feet in total. It is situated on Summer Street […]
Kay Bailey Hutchison Convention Center (KBHCC), formerly the Dallas Convention Center, serves as the leading venue for trade shows and conventions in the Dallas-Fort Worth area, which ranks as the fourth biggest metropolitan market in the U.S. It is situated in the very center of downtown Dallas, right next to the Dallas Arts District, and […]
It is well known that trade show expenses tend to go beyond initial budgets. A $40,000 budgeted show becomes $55,000 after considering drayage overages, rush graphics charges, emergency travel booking, and surprise service fees from the venue. This is because exhibitors only become aware of the cost levers when they experience them. How to reduce […]
The market for trade show exhibits has witnessed significant growth in the past decade, and that growth is no coincidence either. With firms getting smarter about their overall exhibit strategy and taking a hard line on total cost of ownership, it has become quite evident why it makes more sense to rent an exhibit than […]
There is an experience all experienced trade show exhibitors have endured at some point in their careers: You allocate $35,000 for a trade show, and you are happy with that figure, but the bills begin to come in. The show contractor for electricity. The show facility for internet service. The I&D company for overtime pay […]
IMEX America Las Vegas is the number one meeting and event industry trade show in North America, and it is unlike any other show you have exhibited at. The unique format, the show-floor appointments approach, the buyer profile, and the Las Vegas environment all combine to make your show strategy different from any other trade […]
The majority of exhibitors believe that their trade show marketing efforts begin when the show does. The most successful exhibitors understand that their marketing efforts have been underway for eight weeks. Trade show pre-show promotion, which is the strategic process of creating awareness, generating meetings, and creating demand before walking through the exhibit hall doors, […]
The majority of trade show budgets go wrong not due to an excess of spending on visible things but due to the lack of recognition of many small expenses that sum up into big ones. The firm that allocates $35,000 for space rental, rough calculations of the exhibit, and the hotel expenses normally discovers that […]
