TELUS Digital · Adobe Summit 2026
Every partner at Summit says “AI-powered.” TELUS Digital ran the workflow live — under a halo you could see across the hall.
Adobe Summit 2026 filled The Venetian with consultancies making similar claims. TELUS Digital — an Adobe Gold Solution Partner sixteen years in — arrived with something demonstrable: a live end-to-end agentic AI workflow converting contact center conversations into personalized web experiences in real time. Pure Exhibits built the 20 × 20 island to match — a glowing circular halo overhead, a dual-narrative interior, and a walnut-and-white counter serving actual espresso.
Standing out in a hall of giants
The problem was credibility, not visibility. Adobe Summit’s partner floor includes the largest consultancies in the world, and every one of them claims AI transformation. A sixteen-year Adobe Gold Solution Partner doesn’t need to introduce itself — it needs to separate what it can actually run from what the neighbouring booths merely describe. TELUS Digital’s answer was to bring the machine: a working agentic pipeline turning real contact center conversations into personalized web pages while visitors watched.
That set the design brief’s two distances. From fifty feet, Booth #2245 had to be findable in a hall of hundreds — a problem of architecture, not messaging. From five feet, it had to hold a marketing executive through a one-on-one demonstration that takes minutes, not seconds — a problem of hospitality. The exhibit had to be a beacon and a living room at the same time.
“Unlike traditional consultants, TELUS Digital operates as both a strategic partner and a living laboratory — the booth had to convey that distinction the moment anyone walked past.”TELUS Digital — Adobe Summit 2026
A beacon outside, a living room inside
The Circular Halo
A drum roughly ten to twelve feet across, hung from convention rigging at maximum height: TELUS Digital wordmark on the outer fascia, a deep green fabric dome inside, and a continuous LED ring at the rim. From any approach angle it reads as a glowing halo — not signage on a booth, but an architectural icon the booth sits under. In a dark hall, it behaved like a lighthouse.
Two Stories, Facing Each Other
The interior ran two messages at once: a vivid green “Connected customer intelligence” panel with live dashboards for the data-minded, and a warmer “Build loyalty with every interaction” face for the brand-minded. Summit’s audience contains both buyers; the booth let each find their own wall without the other’s message diluting it.
The Walnut-and-White Counter
The reception kiosk carried the booth’s most tactile detail: a navy branded front with an architectural spine of alternating walnut and white laminate. Paired with a working espresso station, it gave visitors a reason to stay that had nothing to do with the pitch — which is exactly when the real conversations start.
The Portal Stage
Two tall columns bridged by horizontal LED bars framed the interior as a gateway — a stage for the agentic AI demonstration rather than a table it happened to run on. The framing does real work: it tells a passer-by that something is being performed here, and it gives a 400-square-foot island the theater logic of a much larger space.
A Floor That Isn’t Concrete
The whole footprint sat on a raised maple-plank platform — a warm, seamless surface against the hall’s dark polished concrete. Crossing onto it is a threshold moment: visitors register, without being told, that they’ve stepped into the brand’s space rather than past it.
Sixteen Years, Worn Openly
The Adobe Gold Solution Partner badge was built into the navy “From insight to impact” tower — part of the architecture, not a sticker by the counter. At Adobe’s own conference, tenure is the credential that can’t be claimed by a first-time exhibitor, and the design treated it accordingly.
The booth in detail
The build at a glance
From contact center to conversion
The demonstration was the differentiator, and it was chosen well. Watching a real conversation become a personalized web experience while you stand there collapses the distance between claim and capability — the thing a “living laboratory” positioning promises and a slide deck can’t deliver. Everything else in the booth existed to get the right person in front of that demo and keep them comfortable while it ran.
The architecture split the job cleanly: the halo did the finding, the stage did the convincing, and the espresso did the staying. It’s the same attract-then-convert logic that shaped other Pure Exhibits builds where overhead signage carries the discovery burden — see Appdome at RSA 2026, found by its hanging sign in an equally crowded hall.
Explore our Summit & tech portfolio
A 20 × 20 at the same show, built around a single message and an AI readiness assessment.
View Case Study → Adobe Summit 2026 GlobantA 20 × 30 green island organised around working AI pods instead of a reception counter and lounge.
View Case Study → RSA 2026 AppdomeA 20 × 30 island with a large overhead hanging sign, engineered for maximum floor-level visibility.
View Case Study → RSA 2025 TeramindA 30 × 60 Diamond Sponsor island — one of the largest custom installations at the conference.
View Case Study →Be the booth people can find
In a hall of hundreds, discovery is architecture: signage height, light, and a form the eye can hold from fifty feet. Pure Exhibits designs and builds custom booths from 10 × 10 inlines to 30 × 60 islands for technology and services brands at Adobe Summit, RSA, NAB and beyond — with fixed, transparent pricing.