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MATERIAL HANDLING · DRAYAGE · MOVE-IN LOGISTICS

Trade show drayage, finally explained

It’s the line item that ambushes first-time exhibitors: the show’s general contractor charges by the pound to move your freight from their dock to your booth space. Where you ship, when you ship, and how much your booth weighs decide whether it’s a formality or a lost install day. Here’s exactly how it works — and how we handle it for you.

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MATERIAL HANDLING · DRAYAGE, EXPLAINED

Watch your booth travel both routes

Drayage is the fee the show’s general contractor charges to move your freight from their dock to your booth space — and it confuses more exhibitors than any other line item. There are two ways in, and the difference can be a full install day. Watch both.

STAGE 01 / 06

    Weight and rate above are an example for illustration. Material handling is billed by the general contractor per CWT (100 lbs), and every show publishes its own rate card. Pure Exhibits estimates your drayage line in every quote — before you sign anything.

    INCLUDED IN THE FEE

    What that $6,800 actually buys

    Drayage feels expensive until you see the round trip it covers. One fee, billed once on inbound weight, pays for every touch your freight gets inside the show:

    01

    Dock to booth

    Forklifts, dock labor, and the crew that moves your crates from the loading dock (or advance warehouse) to your exact booth space.

    02

    Empty-crate storage

    After install, our crew tags your empties with the show's empty-crate labels — the GC then hauls them to on-site storage for the entire run of the show.

    03

    Empties returned

    When the floor closes, the GC brings every labeled crate back to your booth space so your dismantle crew can repack.

    04

    Booth back to the dock

    Repacked crates are moved from your space back to the loading dock and staged for outbound carriers.

    05

    Carrier handoff

    Your freight is loaded onto our carrier's truck at the dock — the drayage round trip ends where it began.

    06

    Yard & dock operations

    The marshalling yard, scales, dock scheduling, and traffic control that keep thousands of crates moving during move-in and move-out.

    TEN-SECOND MATH

    Estimate your drayage

    Enter your exhibit weight and the show's published rate. Material handling is billed per CWT — every 100 pounds — and billed weight always rounds up to the next hundred.

    ESTIMATED DRAYAGE

    $6,800

    Billed weight: 4,000 lbs (rounded up to the next 100 lbs). Example rate shown — every show publishes its own rate card in the exhibitor manual.

    THE DECISION

    Advance warehouse vs. direct to show site

    Same freight, same GC, same billing math — completely different move-in day.

    Advance WarehouseDirect to Show Site
    Arrival windowShips 2–4 weeks early; received during warehouse business hoursMust hit your targeted move-in date exactly
    Check-in lineNone — no marshalling yard involvedMandatory marshalling-yard queue; waits can run hours
    Unloading waitZero on show day — freight moved to the hall overnightDock unloading itself can take hours after the wait in line
    Install day riskCrates waiting at your booth when move-in opens — day one intactBetween the line and the dock, you can lose most of a scheduled install day
    Weather / traffic bufferWeeks of buffer — a delayed truck is a non-eventNo buffer — a delayed truck is a crisis
    RatePublished per show in the exhibitor manual; advance-warehouse rates can run slightly higher — and are almost always worth it

    WHERE WE COME IN

    How we take drayage off your plate

    Most exhibitors meet drayage for the first time on an invoice. Our clients meet it in their quote — priced, planned, and routed before anything ships.

    01

    Estimated in every quote

    Your drayage line appears in our proposal alongside the booth itself, calculated from real crate weights — not discovered on the GC's invoice after the show.

    02

    Exact weights before shipping

    Because every booth is 100% pre-built and crated at our facility before it ships, we know precisely what your freight weighs. No estimates, no billing surprises at the scale.

    03

    Advance warehouse by default

    We route to the advance warehouse whenever the show offers one, and our project schedule works backward from its deadlines — so your install day is never hostage to a dock queue.

    04

    Crates handled end to end

    Our install crew applies the empty-crate labels, coordinates with the GC's storage, repacks at dismantle, and hands your freight to our carrier at the dock. You never touch a crate.

    STILL WONDERING

    Drayage questions, answered straight

    The questions every first-time exhibitor asks us — and a few that veterans get wrong.

    What is drayage at a trade show?

    Drayage — also called material handling — is the fee the show's general contractor charges to receive your freight, move it from their dock or advance warehouse to your booth space, store your empty crates during the show, return them at close, and move your repacked freight back to the dock for pickup. It is separate from shipping: your carrier gets the freight to the show, drayage covers everything that happens inside it.

    Who charges drayage — the venue, my carrier, or someone else?

    The show's general contractor charges it, not the convention center and not your shipping carrier. Each show appoints a GC, and their published rate card in the exhibitor manual governs what you pay.

    How is drayage calculated?

    By weight. The GC bills per CWT (per 100 pounds) based on your freight's certified weight, and billed weight rounds up to the next 100 pounds. At an example rate of $1.70 per pound, a 4,000 lb exhibit comes to $6,800. Every show sets its own rates, and categories like special handling or off-target arrival can add surcharges.

    Should I ship to the advance warehouse or directly to the show site?

    Advance warehouse, almost always. Freight shipped early skips the marshalling-yard check-in line entirely and is waiting at your booth space when targeted move-in opens. Direct-to-show freight must queue at the marshalling yard and then wait through dock unloading — which together can cost most of an install day. Advance-warehouse rates can run slightly higher, but the schedule certainty is usually worth far more.

    What happens to my empty crates during the show?

    After install, the crates are tagged with the show's empty-crate labels and the general contractor moves them to on-site storage for the run of the show. When the floor closes, the GC returns every labeled crate to your booth space for repacking. Both moves are covered by the drayage fee. When Pure Exhibits handles your install, our crew applies the labels and coordinates all of it.

    Can I avoid drayage by carrying my own freight in?

    Only in a very narrow sense. Most shows allow hand-carry of small items an exhibitor can manage in one trip without equipment, but anything requiring a cart, dolly, or dock — which is any real booth — must go through the general contractor's material handling. The rules vary by show and facility, so check the exhibitor manual before planning around it.

    How does Pure Exhibits keep drayage costs predictable?

    Two ways. First, every booth is fully pre-built and crated at our facility before shipping, so we know your exact freight weight and estimate the drayage line in your quote — before you sign. Second, we route to the advance warehouse by default and build your project schedule backward from its deadlines, protecting both your budget and your install day.

    NO SURPRISE INVOICES

    Ship with a partner who's already done the math

    Tell us your show and booth size. Your quote comes back with the drayage line estimated from real crate weights, the advance-warehouse deadlines already on the schedule, and fixed pricing on the booth itself.

    PREFER TO TALK?  (800) 379-8451  ·  INFO@PUREXHIBITS.COM