Scientists evaluate evidence for a living. A booth that overclaims loses them faster than one that under-designs.
Fixed-price ASM Microbe exhibits — design, fabrication, graphics, freight, union labour coordination, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so the booth that greets thousands of microbiologists, clinical lab directors and life-science buyers in Chicago has already stood up once, powered and checked, on our floor.
Filters the booths below — every one shows its Chicago price.
ASM Microbe puts instrument makers, reagent and consumables suppliers, diagnostics companies and sequencing platforms in front of the researchers and clinical microbiologists who specify them — an audience that reads the spec sheet before the headline and wants to see the instrument, not a photo of it. The work below is what we build for healthcare, diagnostics and technology companies: clean, well-lit structures designed around a working demo and a quiet place to talk data, with every project moving through one team from first rendering to dismantle.
Baylor Genetics
Multi-show programme on one modular structure.
Transcarent
Warm, clinic-clean finish with private conversation nooks.
TE Connectivity
Component displays engineered for close inspection.
Moxa
Product wall with live-connected hardware.
Replicon
Two-sided demo island for a conference-style floor.
WillowTree
Meeting-led layout with enclosed rooms off an open front.
Microsoft
Modular island scaled across a multi-show programme.
Fulcrum GT
Full-height LED as the structure, not an add-on to it.
ASM Microbe’s exhibit floor shares its hall with the poster sessions — the scientific core of the meeting — so foot traffic arrives in waves timed to the programme rather than in a steady stream, and attendees are already in evaluation mode when they reach your aisle. The meeting also rotates cities and, from this edition, moves to a midweek format. The most expensive ASM mistake isn’t a bad booth; it’s a booth planned for a trade show when this is a scientific meeting with an exhibit hall attached.
The building runs on union jurisdictions and a marshalling yard whether the show is a machinery expo or a society meeting — freight enters against an assigned target date and drayage is billed by the hundredweight. Exhibitors who last met in Los Angeles or Washington are the ones caught by it. We design the booth so every trade’s work is clean and quick, and we book the target date so the truck isn’t waiting in the yard.
Attendees come to the hall for posters, receptions and scheduled breaks, then leave for sessions — so your booth is busy in bursts and quiet between them. That favours a layout with a clear instrument demo for the rush and a seated corner for the deeper conversation that follows, and it makes lighting matter more than height. We plan the booth for the meeting’s rhythm, not for a nine-to-five show floor.
This edition shifts to a Tuesday-to-Friday format, so move-in falls on a Monday, not a weekend, and dismantle runs into a Friday evening when carriers are already booked. The advance-order deadline lands in late April, when many exhibiting companies are also closing their spring conference season. The real deadline for a locked design is the last week of April.
Booth space, electrical, drayage, rigging and cleaning are billed to every exhibitor directly by the show, the venue or the show’s general contractor — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
Trade show invoices have a habit of growing between quote and show: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, network, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is priced for Chicago and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · Chicago, Illinois pricing
The advance-order cutoff lands roughly eight weeks before the meeting — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. For a late-June meeting that puts the binding constraint in the last week of April, inside the busiest stretch of the life-science conference calendar.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, which instrument or assay you’re demonstrating, and how many conversations need a seat. You’ll have design concepts and one fixed price back within 24 hours — including what the meeting will bill you directly.
Or call us directly — (800) 379-8451
