Case Study

TE Connectivity · MD&M West 2026

A connector disappears inside the device. At MD&M West, TE put it floor to ceiling.

TE Connectivity’s components live inside other companies’ medical devices — surgical-grade connectors handling up to 612 pins, interventional catheter parts, sensing solutions. For MD&M West 2026, Pure Exhibits built a custom 20 × 30 island at the Anaheim Convention Center that made the invisible parts the whole argument: an orange landmark sign overhead, life-size surgical imagery at eye level, and a backlit digital-anatomy wall pulling engineers off the aisle.

TE Connectivity custom 20x30 island booth at MD&M West 2026 in the Anaheim Convention Center with orange and yellow branding and overhead hanging sign
20 × 30
Custom Island Exhibit
Anaheim
Convention Center
February 3–5, 2026
Exhibit Dates
MD&M West
North America’s Largest MedTech Event

Selling components in a hall of 1,700 suppliers

MD&M West is the largest medical design and manufacturing event in North America — three days, 1,700+ exhibitors, part of the five-sector IME West co-location at the Anaheim Convention Center. TE Connectivity arrived with the claim it makes everywhere: more of your device, fewer suppliers. On a floor where every aisle holds another component vendor, that claim gets checked in person.

The brief cut two ways. The booth had to show breadth — connectors to 612 pins, catheter components, sensing — and still hold space for the conversations that actually move a design win: an engineer, a spec sheet, and somewhere quiet enough to argue about tolerances.

“Every connection counts. More of your device, fewer suppliers — strength where devices are hardest to get right.”
TE Connectivity — MD&M West 2026
TE Connectivity booth at MD&M West 2026 with floor-to-ceiling medical imagery of surgical professionals and Every Connection Counts messaging

Precision, made visible

Square overhead hanging sign in TE Connectivity orange with white logo on all four faces above the MD&M West 2026 booth
01

The Landmark Sign

A square overhead structure in TE’s signature orange, white logo on all four faces, hung high enough to read from any aisle. At IME West scale — five industry sectors sharing one venue — the booths that win day two are the ones people can find again. The sign made TE the reference point.

02

The Medical Imagery

Floor-to-ceiling fabric panels of surgeons at work — scrubs, loupes, operating rooms — carrying “Every Connection Counts” at human scale. A component catalog is abstract; a life-size procedure that depends on those components is not.

03

The Digital Anatomy Wall

A backlit skeletal system rendered in cyan — an X-ray aesthetic making one visual argument: connectivity runs through devices and bodies alike. It was the booth’s conversation starter, opening into TE’s interventional, imaging, and sensing lines.

TE Connectivity reception counter with orange LED underglow and striped base paneling at MD&M West 2026
04

The Reception Hub

A white counter on a striped architectural base, orange LED running the full perimeter, stools alongside. First contact happened here — and so did routing: each visitor pointed to the demo station or specialist matching their project, instead of wandering a 600 sq ft island unescorted.

05

The Wooden Slat Screens

Vertical wood-finish fins carved semi-private meeting zones out of the open plan — acoustic and visual separation for the tolerance conversations, without walling the booth off from the floor. Warm texture against clinical white was the secondary benefit.

Product displays and yellow capability panels inside the TE Connectivity medical device booth at MD&M West 2026
06

The Yellow Portfolio Walls

Bright yellow panels as a scannable capability menu — “Precision & Control,” “Therapy Delivery & Actuation,” “Data, Sensing & Connectivity.” An engineer with thirty seconds could find their product line before a word was exchanged.

Full view of the TE Connectivity custom 20x30 island booth at MD&M West 2026 under show conditions
The completed island at MD&M West 2026 — orange overhead, clinical white below, the anatomy wall glowing at center.

Experience the booth

A walkthrough of the TE Connectivity island at MD&M West 2026 — from the orange landmark sign, past the anatomy wall and reception hub, into the slat-screened meeting zones.

The build at a glance

20 × 30
Custom Island Exhibit — 600 sq ft
612
Pins — Max Surgical-Grade Connector Capacity
1,700+
Exhibitors on the MD&M West 2026 Floor
Five
IME West Industry Sectors Under One Roof
MD&M West 2026
Anaheim Convention Center  ·  February 3–5, 2026

A component maker, out front

A supplier’s work disappears into the finished device by design — which is exactly why the trade show matters. MD&M West is the one place the engineers specifying those components stand in the same room as the people who make them, and the booth’s job was to convert that proximity: anatomy wall to conversation, portfolio wall to product line, slat-screened table to spec review.

The design held clinical authority and approachability in the same footprint — white surfaces and surgical imagery on one register, warm orange, wood texture, and seating on the other. For another connectivity company argued at booth scale, see Moxa at DTECH.

Precision, at show scale

Component companies win trade shows the same way they win design-ins — by being findable, legible, and worth a longer conversation. Pure Exhibits designs and builds custom booths from 10 × 10 inlines to large islands for MedTech and technology brands at MD&M West, CES, RSA and beyond, with fixed, transparent pricing.