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Automate Booth Rentals | Pure Exhibits

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Client Client Client IMAX Dunnhumby Appdome Genea
Automate June 22-25, 2026 Chicago

Trade Show Booth Rentals for Automate

For leading Manufacturing exhibitors at Automate, Pure Exhibits delivers precision-engineered booth rentals designed to showcase robotics, AI, and automation technologies. Leverage our McCormick Place expertise and in-house production to stand out among 42,895 registrants and secure your competitive edge.

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1,500+
Exhibits Delivered
25+
Years Experience
98%
Client Retention
Afresh trade show exhibit
Zoho trade show exhibit
LHH trade show exhibit
Teramind trade show exhibit
Client Project
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Automate Budget Clarity

Fixed pricing for your Manufacturing exhibit at Automate—no hidden costs.

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Transparent Process

Clear communication from design to delivery at McCormick Place.

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Dedicated Show Support

On-site assistance for any McCormick Place logistics during Automate.

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Impactful Manufacturing Design

Custom exhibits engineered to attract Automate’s tech-focused attendees.

Why Choose Pure Exhibits for Automate Booth Rentals?

Real solutions for real exhibitor pain points—not generic promises

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Built & Inspected Under One Roof

Our 45,000 sq ft facility builds 100% of your Automate booth in-house—including graphic printing. Every exhibit is assembled and inspected before shipping to McCormick Place.

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Full Automate Exhibit Dry Run

Every booth is fully assembled and inspected at our facility before shipping to McCormick Place. Problems get caught and fixed weeks before Automate—not hours before doors open.

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Automate Fixed-Price Quotes

Our fixed-price quotes cover everything for Automate—design, fabrication, graphics, shipping, installation, and dismantle. Manufacturing exhibitors get budget certainty.

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Your Automate Project Manager

One dedicated PM who knows McCormick Place handles show-service paperwork, vendor coordination, and timeline management specifically for Automate exhibitors.

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Manufacturing Custom Design

Our in-house designers create custom exhibits tailored to Automate and the Manufacturing audience, ensuring your robotics and AI solutions stand out at McCormick Place.

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McCormick Place Logistics Veterans

Pure Exhibits knows McCormick Place’s labor coordination, move-in windows, and logistics. We handle specific challenges Automate exhibitors face at this Chicago venue.

Automate Booth Rental Sizes & Pricing

Discover the optimal booth size to maximize your ROI and effectively showcase your automation solutions at Automate.

Click any booth size to see details

10×10 booth

10×10

100 sq ft · Inline

Perfect for targeted product showcases or new market entry at Automate.

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10×10 trade show booth rental for Automate

10×10 Booth Rental

Perfect for targeted product showcases or new market entry at Automate. Our 10×10 designs ensure maximum visibility in high-traffic aisles, allowing for efficient lead capture and focused demonstrations to curious attendees.

✓ Automate-specific graphic integration
✓ Dedicated product display area
✓ Turnkey rental package
✓ Graphics included
View 10×10 Rentals →
10×20 booth

10×20

200 sq ft · Inline

A popular choice for Automate exhibitors needing more space for interactive demos or private discussions.

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10×20 trade show booth rental for Automate

10×20 Booth Rental

A popular choice for Automate exhibitors needing more space for interactive demos or private discussions. This layout supports dynamic presentations and offers a comfortable environment for in-depth conversations with decision-makers.

✓ Manufacturing selling approach integration
✓ Private meeting space
✓ Demo counter included
✓ Storage closet
View 10×20 Rentals →
20×20 booth

20×20

400 sq ft · Island

Command attention at Automate with a 20×20 island booth, offering four open sides for maximum brand exposure.

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20×20 trade show booth rental for Automate

20×20 Booth Rental

Command attention at Automate with a 20×20 island booth, offering four open sides for maximum brand exposure. Ideal for multi-faceted product displays, hospitality zones, and attracting a continuous flow of attendees from all directions.

✓ Multi-zone strategy for Automate
✓ 360° branding access
✓ Meeting room option
✓ Raised platform available
View 20×20 Rentals →
20×30 booth

20×30

600 sq ft · Island

Perfect for Automate exhibitors with complex robotics or AI systems requiring significant space.

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20×30 trade show booth rental for Automate

20×30 Booth Rental

Perfect for Automate exhibitors with complex robotics or AI systems requiring significant space. This size allows for dedicated demonstration areas, theater-style presentations, and multiple interaction zones to engage a larger audience simultaneously.

✓ Theater presentation area
✓ Multiple demo stations
✓ Private conference room
✓ Robotics display zones
View 20×30 Rentals →
20×40 booth

20×40

800 sq ft · Island

Position your brand as a market leader at Automate with a 20×40 command center.

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20×40 trade show booth rental for Automate

20×40 Booth Rental

Position your brand as a market leader at Automate with a 20×40 command center. This expansive footprint accommodates multiple product lines, a hospitality suite for VIP clients, and dedicated areas for one-on-one consultations, optimizing team coordination.

✓ Full hospitality suite
✓ Multiple meeting rooms
✓ Product theater
✓ Executive lounge
View 20×40 Rentals →
20×50 booth

20×50

1,000 sq ft · Island

Become a central attraction at Automate with a 20×50 anchor booth.

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20×50 trade show booth rental for Automate

20×50 Booth Rental

Become a central attraction at Automate with a 20×50 anchor booth. This size enables multi-brand zones, immersive experiences, and complex product ecosystems, ensuring your exhibit is a must-visit destination for thousands of attendees.

✓ Anchor booth positioning
✓ Multi-brand zones
✓ VIP experience area
✓ Custom architecture
View 20×50 Rentals →
30×30 booth

30×30

900 sq ft · Island

The 30×30 island booth provides a perfectly square footprint, ideal for symmetrical design layouts.

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30×30 trade show booth rental for Automate

30×30 Booth Rental

The 30×30 island booth provides a perfectly square footprint, ideal for symmetrical design layouts. This format ensures equal access and visibility from all aisles, allowing for a central focal point that draws attendees into your automation showcase.

✓ Symmetrical design options
✓ Equal access from all sides
✓ Central focal point
✓ Integrated AI demo stations
View 30×30 Rentals →
30×40 booth

30×40

1,200 sq ft · Island

Create an immersive pavilion experience at Automate with a 30×40 booth.

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30×40 trade show booth rental for Automate

30×40 Booth Rental

Create an immersive pavilion experience at Automate with a 30×40 booth. This size supports a guided buyer journey, comprehensive product ecosystems, and premium finishes, positioning your company as a leader in industrial automation solutions.

✓ Immersive brand environment
✓ Complete product ecosystem display
✓ Guided buyer journey
✓ Premium finishes throughout
View 30×40 Rentals →

Need a custom size? We design for any floor plan.

Request Custom Quote →

Our Work

Trade Show Booth Rentals We’ve Built

Explore how Pure Exhibits delivers impactful trade show booths for leading companies at Automate and beyond.

View All Projects ↗
Genea
20×20

Genea

Technology
Alibi
20×30

Alibi

McDean
30×30

McDean

Cronofy
20×20

Cronofy

WillowTree
20×30

WillowTree

Inteplast Group
40×50

Inteplast Group

Appdome
20×20

Appdome

AWS Teramind
20×30

AWS Teramind

Radware
20×20

Radware

SpyCloud
10×20

SpyCloud

Yuna
20×20

Yuna

Dunnhumby
30×30

Dunnhumby

Fulcrum
10×20

Fulcrum

How It Works

Your Automate Booth Rental in 6 Steps
From Concept to Show Floor

Pure Exhibits provides end-to-end project management, handling every detail of your Automate exhibit at McCormick Place.

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Strategy

Step 1
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Design

Step 2
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3D Render

Step 3
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Build

Step 4
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Shipping

Step 5
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Install

Step 6
1

Discovery & Strategy

We begin by understanding your specific goals for Automate, including target audience, key product showcases (robotics, AI, etc.), and lead generation objectives, ensuring your exhibit strategy aligns perfectly with the show’s focus.

✓ Clear Automate exhibit objectives
2

Custom Design

Our in-house designers create a custom booth layout optimized for Automate’s high traffic, McCormick Place’s environment, and your specific automation technology. We focus on engaging visuals and functional spaces for demos and meetings.

✓ Engaging Automate booth concepts
3

3D Visualization

Receive realistic 3D renderings and a virtual walkthrough of your proposed Automate booth. This allows you to visualize every detail, from product placement to lighting, ensuring complete satisfaction before fabrication begins.

✓ Precise booth preview
4

Fabrication

Your Automate booth is meticulously fabricated in our 45,000 sq ft facility using premium materials. Every component undergoes rigorous quality checks and a full pre-assembly to eliminate surprises on the McCormick Place show floor.

✓ Flawless exhibit construction
5

Logistics & Delivery

We manage all logistics for Automate, including secure shipping to McCormick Place, coordinating drayage, and liaising with union labor for efficient setup. Our team ensures timely delivery and compliance with all venue regulations in Chicago.

✓ Seamless McCormick Place delivery
6

Installation & Support

Our dedicated project manager oversees the complete installation of your exhibit at Automate. We provide on-site support throughout the show, addressing any needs to ensure a smooth and successful event, followed by efficient dismantle.

✓ Stress-free show experience

Exhibitor Intelligence

Automate Exhibitor Guide: Booth Rentals & Success Tips

Insider knowledge from 25+ years of building booths for this show.

📊 About the Show
👥 Who Attends
🎯 Success Strategies
🏢 Venue Logistics

About Automate

Automate is North America’s largest robotics and automation trade show, serving as a critical platform for advancements in the Manufacturing industry. Now an annual event, it has consistently broken attendance records, drawing significant global participation.

Key Information:

  • • When: The upcoming Automate event at McCormick Place in Chicago, Illinois, is scheduled for June 22-25, 2026. This timing allows for extensive pre-planning.
  • • Where: McCormick Place, located in Chicago, Illinois, is one of the largest convention centers in North America. Its expansive halls provide ample space for large-scale exhibits and demonstrations.
  • • Why Exhibit: This show is indispensable for Manufacturing companies seeking to showcase the latest in robotics, AI, machine vision, motion control, and industrial automation. With 42,895 registrants at Automate 2024, it offers unparalleled access to a global audience interested in cutting-edge technology.

Who Attends Automate

Understanding the attendee profile is essential for designing an effective booth strategy.

Attendee Insights:

  • • Demographics: Automate attracts a diverse global audience of professionals keenly interested in automation technologies. Attendees typically include engineers, operations managers, R&D specialists, and C-suite executives from various manufacturing sectors.
  • • Decision-Making Authority: Attendees at Automate often possess significant decision-making authority within their organizations, ranging from technology adoption to procurement. Many are actively seeking solutions to implement in their production environments.
  • • What They’re Looking For: Attendees are looking for practical applications, live demonstrations of new technologies, and insights into future trends in automation. They aim to identify solutions that enhance efficiency, reduce costs, and improve manufacturing processes.

How to Succeed at Automate

Successful exhibitors at Automate share common strategies that maximize their ROI.

💡 Success Strategies:

1 Booth Placement: Strategic booth placement near high-traffic areas or key pavilions, such as the Humanoid Robot Pavilion, can significantly increase visibility. Consider proximity to major anchor exhibitors and main thoroughfares within McCormick Place’s 450,000+ square feet of exhibit space.
2 Engagement: Successful engagement at Automate often involves interactive demonstrations of robotics and AI, technical presentations, and dedicated spaces for product showcases. Live, hands-on experiences resonate strongly with this audience.
3 Lead Capture: Implementing robust lead capture systems, such as badge scanners integrated with CRM, is crucial. Ensure your booth staff are trained to qualify leads effectively, focusing on specific automation challenges and project timelines.
⚠️ Mistakes to Avoid

A common mistake is underestimating the technical depth required for attendee engagement; superficial presentations often fall flat. Another error is neglecting comprehensive pre-show testing of complex automation demos, leading to on-site technical issues. Finally, failing to account for McCormick Place’s logistical nuances can cause significant delays and added costs.

Planning Your Exhibit at McCormick Place

McCormick Place is a massive indoor convention center, providing extensive facilities for large-scale trade shows and complex exhibits.

Exhibitors at Automate should plan for:

  • • Coordinating with various on-site service providers for successful setup.
  • • Adhering to strict move-in and move-out schedules to avoid penalties.
  • • Managing power, internet, and rigging requirements for advanced tech displays.
  • • Navigating the sheer scale of the convention center for efficient access.

✓ How Pure Exhibits Helps

Pure Exhibits helps Automate exhibitors navigate these logistics with experienced project management. We coordinate directly with McCormick Place services, manage all necessary paperwork, and ensure timely setup and dismantle, allowing you to focus on your show objectives.

Common Questions

Automate Booth Rental FAQs

How does Pure Exhibits handle union labor requirements at McCormick Place for Automate?
Our project managers are highly experienced with McCormick Place’s union regulations. We coordinate directly with all necessary union trades for installation and dismantle, ensuring compliance and preventing delays or unexpected costs. This comprehensive management allows your team to focus solely on the show.
What is the typical timeline for securing an Automate booth rental with Pure Exhibits?
For Automate, we recommend initiating the process 3-6 months prior to the show dates (June 22-25, 2026). This allows ample time for strategic planning, custom design, fabrication, and all necessary McCormick Place logistics coordination, ensuring a stress-free experience.
What’s included in Pure Exhibits’ fixed-price quotes for Automate booth rentals?
Our fixed-price quotes for Automate are all-inclusive, covering design, custom fabrication, high-quality graphics production, secure shipping to McCormick Place, professional installation, on-site support during the show, and efficient dismantle. There are no hidden fees or surprise invoices.
Can Pure Exhibits assist with specific power or rigging requirements for my automation technology at McCormick Place?
Absolutely. Our project managers work closely with McCormick Place’s official service providers to ensure all your exhibit’s technical needs, including specialized power, internet, and rigging for robotics or large machinery, are seamlessly integrated and operational for Automate.
How does Pure Exhibits manage last-minute changes or unexpected issues during Automate setup?
Our dedicated on-site project manager is your single point of contact at McCormick Place. They are equipped to handle any last-minute adjustments, technical issues, or unforeseen challenges promptly and efficiently, ensuring your Automate exhibit is always show-ready.
What options are available for storing or reusing my Automate booth rental after the show?
We offer flexible post-show options. For rental exhibits, we handle all dismantle and return logistics. For custom-built elements you wish to keep, we can discuss storage solutions or modifications for future events, maximizing your investment beyond Automate.

Have another question? Contact our team

Get Your Automate Booth Rental Quote

Let’s discuss your specific Automate requirements and design a strategy for your success at McCormick Place.

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Call us (800) 379-8451
✉️
Email us info@purexhibits.com

Free consultation · No obligation · Response within 24 hours

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