Chase Auto · NADA Show 2026
A bank has no credibility problem at a dealer show. It has a sitting-down problem.
Chase Auto came to NADA Show 2026 to put Captive Plus℠ — and seven OEM financing partnerships — in front of the dealers who’d use it. Pure Exhibits built a custom 20 × 30 island at the Las Vegas Convention Center that leads with hospitality: a coffee bar worth stopping for, wood-slat warmth against the corporate blue, and an LED wall telling the platform story to anyone who stayed.
Institutional gravitas, at coffee distance
NADA Show is auto retail’s annual meeting — four days at the Las Vegas Convention Center with the industry’s dealers in one hall. Chase Auto’s brief wasn’t awareness; every dealer on the floor knows the name. It was getting them to stop, sit, and hear what Captive Plus℠ — private-label financing across seven OEM partnerships — could do for their store.
The tension: JPMorgan Chase’s institutional weight is an asset right up until the booth reads like a bank lobby. Within 600 sq ft, the island had to run product demos, give seven partner brands their moment, host large-format presentations, and still feel like somewhere a dealer would voluntarily drink a coffee.
“The booth didn’t just display a brand — it created a destination. Dealers walked in for coffee and walked out with a clear understanding of what Captive Plus℠ could do for their business.”Event Marketing Team — Chase Auto
From bank brand to dealer destination
The Truss Canopy
A custom aluminum truss with integrated downlighting defined the footprint from above — a branded canopy visible from every aisle. Warm-white and Chase-blue LEDs layered the light beneath it, so the island read as premium from across the hall and as inviting from three feet away.
The OEM Partner Wall
Seven financing partnerships, one wall. Each OEM brand got its own visible moment; the wall as a whole made the platform argument — and gave dealers with an existing single-program relationship an obvious opening line.
The Wood-Slat Frame
Vertical wood slats along the perimeter, warm against the signature blue. This was the single move that kept institutional from becoming sterile — the material difference between a bank and a bank lobby.
The Hospitality Bar
A built-in coffee and refreshment bar anchored the social zone — branded counters, ambient light, a reason to stop that has nothing to do with financing. The bar was the booth’s conversion mechanism: foot traffic sat down, and seated dealers have conversations.
The LED Wall
A large-format display running Captive Plus℠ demos, OEM spotlights, and animated Chase branding on loop. It pulled attention from the aisle and gave the sales team a focal point — the story in motion while the conversation happened beside it.
The Corner Pylons
Illuminated pylons at each entry corner — wayfinding at fifty feet, and a lit perimeter that marked exactly where the Chase island began. On a floor of hundreds of exhibitors, edges matter as much as centers.
The booth in detail
Experience the booth
A walkthrough of the Chase Auto custom 20 × 30 island at NADA Show 2026 — under the truss canopy, past the OEM partner wall and LED display, into the hospitality bar at the heart of the booth.
The build at a glance
The destination thesis
Companies every attendee already knows don’t need reach at a trade show; they need dwell time. The Chase island was sequenced for it — pylons and canopy earned the glance, the bar earned the stop, the LED wall and partner showcase filled the minutes that followed. Dealers who came in for coffee left able to explain Captive Plus℠ to their own F&I office.
Four days of continuous engagement tested the thesis and confirmed it: when a booth feels like a destination, the conversations follow. For another Pure Exhibits build on the same NADA 2026 floor, see Catalyst IQ at NADA.
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Give them a reason to sit down
The best booths for known brands aren’t billboards — they’re destinations with a sequence: attract, seat, convince. Pure Exhibits designs and builds custom booths from 10 × 10 inlines to large islands for financial services and enterprise brands at NADA, Money20/20, CES and beyond, with fixed, transparent pricing.