The Future of Education Technology Conference (FETC) is one of the largest EdTech events in the country, connecting educators and administrators with the technology companies that equip modern classrooms. For EdTech brands, it is a direct path to school decision-makers. This guide covers FETC and how to exhibit.
The Future of Education Technology Conference (FETC) runs January 26–29, 2027, at the Orange County Convention Center in Orlando, drawing roughly 10,000 attendees and 450+ exhibitors to what’s widely regarded as the largest EdTech conference in the country. Now in its 47th year, FETC pairs its core K-12 programming with UBLive, a co-located higher-education track, making it one of the few Education Technology expo events reaching both K-12 and higher-ed budget holders under one roof.
EdTech booths live on demos, and our Orlando Trade Show Exhibit Rentals are designed around demo stations and screens.
What is FETC?
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The Future of EdTech conference consists of a demonstration of classroom technology and software, coupled with intensive training for educators, IT specialists, and administrators.
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Educators test technologies that will be implemented in their schools or districts.
Who Attends FETC?
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Teachers and instructional leaders
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District IT and technology directors
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School and district administrators
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Curriculum and edtech decision-makers
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Education consultants
A 20×20 trade show exhibit rental gives EdTech brands room for demos and meetings.
Exhibiting at FETC? Get an EdTech booth quote at purexhibits.com
FETC 2027: Key Facts
Before planning a booth, here’s what’s confirmed about this year’s Future of Education Technology Conference:
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Dates: January 26–29, 2027.
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Venue: Orange County Convention Center, Orlando, FL.
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Scale: Roughly 10,000 attendees and 450+ exhibitors, showcasing products across learning management systems, classroom hardware, interactive displays, assessment tools, and content-creation platforms.
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Programming: Nearly 200 hands-on workshops, Learning Labs, theater presentations, and Pitchfest 2.0, a startup showcase format.
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Co-located event: UBLive, a dedicated track for higher-education leaders running alongside the core K-12 conference.
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History: Now in its 47th year, organized by LRP Media Group.
Venue: Orange County Convention Center
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The site of FETC itself is an incredibly important one.
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With more than 2.1 million square feet of exhibition space, the Orange County Convention Center is the second-largest convention center in the entire country and is going through a $560 million expansion project known as the Grand Concourse, scheduled to be completed in 2029.
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This location is just ten minutes away from Walt Disney World and fifteen minutes away from the Orlando International Airport.
What Makes FETC Different From Other EdTech Conferences
Among EdTech conference events, FETC’s defining feature is its audience: district superintendents, IT directors, curriculum specialists, and other decision-makers who actually control technology budgets and curriculum strategy, not just classroom teachers browsing for ideas.
With the co-location of UBLive, the same audience of budget holders is also extended to higher education, thus positioning FETC as one of the few events that serve the K-12 and higher-ed audiences under one roof. The Pitchfest 2.0 event has also distinguished FETC from the more established shows by giving an opportunity for EdTech startups to showcase themselves.
How to Exhibit at FETC
EdTech exhibits center on hands-on demos that show classroom impact, plus space for conversations with educators and administrators. Clear value messaging and knowledgeable staff win here.
See demo-driven technology booths in our trade show booth case studies.
FETC Exhibitor Guide: Booth Planning Essentials
A few specifics worth knowing for anyone planning a Future of Education Technology Conference presence:
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Book early for pricing. FETC’s registration carries tiered “Summer Special” rate deadlines (typically around August 1 for the following January’s show), a strong signal that exhibitor booth rates likely follow a similar early-booking discount structure, worth confirming directly with show management.
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Design for a buyer audience, not a browsing one. District leaders attending FETC are evaluating real purchasing decisions; booths built around clear ROI messaging and live product demonstrations tend to outperform purely visual displays.
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Consider Pitchfest if you’re an early-stage EdTech company. It’s a lower-cost way to get visibility at FETC without committing to a full standard exhibit booth.
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Plan for OCCC’s scale. With 2.1 million square feet of exhibit space and hundreds of competing exhibitors, a modest booth can get visually lost; bold, clear messaging matters more here than at smaller regional EdTech events.
Choosing FETC vs. Other Education Technology Expo Events
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Reaching K-12 district-level budget holders specifically: FETC’s core strength.
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Reaching higher-education technology leaders in the same trip: FETC’s UBLive co-location.
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Early-stage EdTech startups seeking lower-cost visibility: Pitchfest 2.0 within FETC, rather than a full standard booth.
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Broader, more general technology buyer audiences: a dedicated technology or SaaS trade show may reach a wider non-education audience, but won’t match FETC’s concentration of actual education budget decision-makers.
Winning at FETC
Demo live, capture leads, and follow up with education-specific detail. For shows in our market, our Las Vegas booth rentals team handles logistics.
| FETC Element | Why It Matters |
|---|---|
| Live demos | Show classroom impact |
| Clear value message | Educators scan fast |
| Meeting space | For district conversations |
| Knowledgeable staff | Answer education questions |
Final Thoughts on Future Of Education Technology Conference
Whether you handle it in-house or bring in a partner, the Future of Education Technology conference rewards preparation and experienced execution. The exhibitors who treat it as a repeatable process rather than a last-minute scramble consistently get better results for less money and less stress, because the hard parts are solved before they ever reach the show floor.
As you plan, keep the fundamentals in view: EdTech conference, Education Technology expo, and FETC exhibitor guide. Get those right, and the rest tends to fall into place, because most show-floor problems trace back to one of them being rushed or skipped.
But consider the implications of your FETC choices going forward as well. The way in which you organize your Future of Education Technology Conference strategy will affect every other choice you make, from planning to working with partners to collecting the insights – this will save you money and smooth out any issues in future shows.
And one more point to think about: the booth isn’t really the objective; it’s simply the means of getting there. So while you focus on your objective of gaining leads or awareness, etc., your decisions for the future of education technology conference should revolve around how you can meet that objective best – sometimes a modestly-sized booth focused clearly on an objective beats a big booth made in a hurry.
There is one point to take away here, and it’s that the Future of Education Technology conference rewards preparation. The Future of Education Technology Conference floor does not like late decisions; the earlier you plan your Future of Education Technology Conference strategy, the more options and flexibility you’ll have in Future of Education Technology Conference space, in booth design, and in budget.
None of this has to be complicated. Approach FETC with a clear goal, a professional booth, and a partner who owns the details, and you set yourself up to get real value out of every show you attend.
What to Look for in an Exhibit Partner
A lot depends on your partner. A good partner is not only able to make an exhibition booth but can predict problems, manage your project schedule, and really be responsible from the initial sketch to the end of dismantling the booth. While choosing an exhibition partner, don’t stop at the lowest quotation and concentrate on the capabilities, openness, and experience in shows of your kind.
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Design, manufacturing, and graphics performed not by subcontractors but in-house
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Portfolio of similar projects in terms of size and business sector
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Experience in your target venues and knowledge of their regulations
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Clear quotation without mysterious lumps in price
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Rental and customization services offered openly and honestly for your show
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One responsible contact for your entire project life cycle
Related: Drayage Fees: What They Are and How to Reduce Them
How Pure Exhibits Can Help
Pure Exhibits is a full-service exhibit house based in Las Vegas, Nevada. We plan, design, fabricate, build, manage, and handle all logistics for trade show exhibits throughout the United States. From 3D design and concepts to graphics and logistics, one account representative will handle your trade show exhibit needs so that you can concentrate on your objectives for the show.
From small-scale rental booths to large custom-built island booths, the objective remains the same: a booth that works, a process that works, and prices you can understand. The Las Vegas home base gives us a unique logistics advantage in the country’s most active convention city, while nationwide service allows us to be there for your program wherever it may be.
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Full-service design, build, and graphics
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Rental or custom booth options
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Logistics, drayage, and installation services
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One point of contact from start to finish
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Booth storage and maintenance
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Nationwide service with Las Vegas home base advantage
Let’s Build Something Extraordinary
Share your event details and we’ll craft a custom booth solution designed to captivate your audience and maximize your ROI.
Frequently Asked Questions
What is the Future of Education Technology Conference?
FETC is one of the largest EdTech events, connecting educators and administrators with classroom technology companies.
Who attends FETC?
Teachers, district IT leaders, administrators, curriculum decision-makers, and education consultants.
How do I exhibit at FETC?
Design a demo-ready booth that shows classroom impact, with clear value messaging and meeting space.
How much does an FETC booth cost?
A 10×10 presence typically runs 26,000 all-in; demo-heavy booths cost more.
What booth size works at FETC?
Inline 10×10 or 10×20 for focused demos, and 20×20 islands for multiple stations and meetings.
Why do EdTech booths need demos?
Educators want to see tools work and understand classroom impact before adopting.
When is FETC?
FETC is held annually; confirm the exact dates and venue on the official site. Last-minute booth rentals give EdTech brands demo-ready booths.
How far ahead should I book?
8–12 weeks for standard programs, more for prime floor space.
How do I reach district decision-makers?
Provide meeting space and messaging that speaks to district-level adoption and outcomes.
How do I capture leads at FETC?
Use digital lead capture with education-specific qualifying questions and follow up promptly.
What should my EdTech booth emphasize?
Hands-on demos, clear classroom value, and evidence of impact.
Is FETC good for new products?
Yes, it is ideal for launching EdTech products to educators and administrators.
How many staff do I need?
Enough knowledgeable staff to run demos and hold conversations during peak times. 10×20 trade show booth rentals suit first-time EdTech exhibitors.
Does FETC offer education sessions?
Yes, it combines extensive education for attendees with the exhibition.
Who can build my FETC booth?
Pure Exhibits designs demo-ready EdTech booths with meeting space.
