One of the first considerations for marketing budgeting in relation to any industry event is understanding the difference between sponsorship vs. exhibiting. The former involves gaining visibility through logo inclusion, banners, and other promotional material, mentions from the stage; whereas exhibiting at a trade show is a means of presence on the show floor through […]
When a product is difficult to demo, it will be overlooked. There is no denying that the whole point of trade show demo stations is to prevent just such a situation from happening: to create an opportunity for a potential customer to get acquainted with what a certain product can offer in the span of […]
A trade show exhibitor manual may be between 50 and a few hundred pages long and contain all sorts of deadlines, order forms, venue information, and other details that vary greatly from one exhibition to another. First-time exhibitors would definitely see the manual for what it is – a legal agreement written in a language […]
The most typical mistake that the exhibitors can make when making plans does not lie in booth design or staffing; It lies in making bookings too late. Trade show booking timelines play a huge role for many reasons. Booth location, prices, design timeline, and flexibility in case something should be changed depend on booking timelines. […]
Even though a booth may seem flawless in a CAD drawing, it could end up having cracked panels, missing cables, or incorrectly printed graphics at the trade show venue. This is where a trade show booth pre-ship inspection checklist becomes vital, since it must be conducted on every booth before it gets shipped from the […]
At every trade show, something is bound to go wrong. Whether it’s a delayed shipment, a mismatching panel, missed flights by critical personnel, or a malfunction of equipment just an hour before the doors open, there will always be an element of crisis that needs managing at any trade show. Trade show crisis management is […]
A great trade show booth design does not only consist of the appearance of the booth in its rendered state, but it also implies an understanding of how visitors navigate through the space, which points they are instinctively drawn to, and if the design allows for having necessary conversations that the sales team wants to […]
Trade show ROI tends to be more difficult to measure compared to any other type of marketing investment, given that the value of a trade show can become apparent weeks or even months following the dismantling of the exhibition booth and its shipment back home. The lack of a set of measurable ROI criteria determined […]
Trade show booth ideas that work well don’t usually translate between industries or show formats. Something that works for a software company displaying their new SaaS product via touchscreens is completely unlike something that would work for a logistics company showing off their physical products. Something that would be ideal for a large-scale show attended […]
Trade show installation is the moment where months of design and planning either come together into a finished booth or run into problems that no amount of prior planning fully anticipated. Installation and Dismantling, or I&D as it is often abbreviated, involves all aspects of trade show activity done at the actual trade show location, […]
