The whole retail industry walks one floor in January. Your booth gets one pass.
Fixed-price exhibits for Retail’s Big Show — design, fabrication, graphics, freight, installation and dismantle in one number that doesn’t move. Pre-built, lit and photo-approved before it ships, so what stands up at the Javits Center has already stood up once.
Filters the booths below — every one is published with a fixed price.
The NRF audience is retailers, and retailers judge environments for a living — merchandising, sightlines, flow. A booth that would pass at a regional show reads as a bad store here. The work below is what we build for technology companies selling into commerce: custom structures designed around the demo — the POS terminal, the camera rig, the live dashboard — with every project moving through one team from first rendering to dismantle.
Microsoft
Enterprise-scale island built for a multi-show programme — the calibre of build retail’s biggest vendors bring to the Javits floor.
IMAX
Large-format island built around an immersive experience — retail is experience, and so is the booth.
Fulcrum GT
Full-height LED as the structure itself — the digital-signage move that stops a retail buyer mid-aisle.
Teramind
1,800 sq ft island with interactive demo zones — the layout that works for omnichannel platform demos.
Appdome
Demo theatre built for high-volume technical traffic — mobile commerce and payments-security conversations at scale.
Radware
Hands-on stations inside a four-sided island — the format that suits loss-prevention and retail-security tech.
SpyCloud
Interactive stations arranged for one-to-one conversation — built for the buyer who wants the data, not the pitch.
WillowTree
Meeting-led layout with enclosed rooms off an open front — where retail partnership deals actually get discussed.
Retail’s Big Show happens at the Jacob K. Javits Convention Center on Manhattan’s West Side — which means everything about your booth travels through one of the most constrained freight environments in the trade-show world. Trucks don’t just pull up to the Javits; they queue, marshal and wait for a window. The exhibitors who have easy move-ins here are the ones whose paperwork and freight plans were filed early. The rest pay for the difference.
Getting a booth into Midtown Manhattan is nothing like rolling into a Las Vegas dock. Marshaling yards, scheduled windows, city traffic and tight dock access mean a missed slot can cost you a day, not an hour. Advance planning matters everywhere — at the Javits it matters more. We book the freight window early, plan to the building’s schedule and have a supervisor at the dock when the truck arrives.
Your booth’s audience spends its working life deciding what a shopper sees first. That instinct doesn’t switch off at a trade show — a cluttered booth reads like a cluttered store. The floor rewards one clear message, a working demo up front and a layout that moves people through, the way good retail does. We design to that standard, not to a render on a white background.
The Big Show lands right after the holidays — which means your approvals, graphics and orders happen in Q4, exactly when your own team is consumed by peak season and production everywhere runs half-speed. The real deadline for a locked design is mid-November. Miss it and you’re not late, you’re paying floor rates for everything.
Booth space, electrical, drayage, rigging, cleaning and internet are billed to every exhibitor directly by the show and venue — no exhibit house can absorb them and none should claim to. What we do is calculate them for your exact booth before you commit, and file every order at advance rather than floor rates.
New York shows are where exhibit-house invoices go to grow: labour hours over estimate, revisions rebilled as change orders, graphics reprints, supervision time nobody flagged. Our model is the opposite — the number you approve is the number you pay, contractually. Design revisions are unlimited until you approve. The quote and the final invoice are the same document.
Design, fabrication, graphics, furniture, lighting, freight, installation, dismantle and project management in a single fixed price.
Your booth stands fully assembled and lit at our 65,000 sq ft facility, and you approve photographs of the actual build — not a render.
Space, electrical, drayage and rigging calculated for your exact booth before you commit — so the total is a number, not a range.
COI, EAC, electrical, rigging, freight windows — filed at advance rates, mapped to every exhibitor-manual deadline. Nothing lands on your desk three days before it’s due.
We quote higher and cost less. That’s the whole argument, and it’s why every booth below is published with its price rather than hidden behind a “request a quote” form.
Every booth below is published with its price and available as a custom build for your brand — rented, not bought. Use the finder at the top of the page to narrow by size and budget.
12 booths · New York City, New York pricing
The advance-order cutoff lands weeks before the show — the exact date is in the facts strip at the top of this page, and it updates automatically each edition. But for the Big Show the binding constraint arrives even earlier: the production weeks this timeline assumes don’t exist between Thanksgiving and New Year, and your own Q4 doesn’t leave room for booth decisions made late.
Put these to every exhibit house you’re comparing — including us. They separate the vendors that stand behind a number from the ones whose estimate is an opening position. Our answers are printed here so you can hold us to them.
“They never just build the booth and disappear — I always know I have someone on call and ready to jump in when the unexpected inevitably happens. That level of responsiveness makes a huge difference in high-pressure event environments.”
“I’ve worked with Pure Exhibits for almost a year now, and have had such a great experience! They are our go-to for trade shows, and create memorable booths that represent our brand well. The team is incredibly responsive and reliable.”
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
“Their team is incredibly flexible throughout the design process and truly collaborative in bringing ideas to life. I highly recommend Pure Exhibits to anyone looking for a reliable, thoughtful, and experienced exhibit partner.”
Tell us your footprint, your placement if you know it, and what the booth needs to do. You’ll have design concepts and one fixed price back within 24 hours — including what the show and venue will bill you directly.
Or call us directly — (800) 379-8451
