NRF exhibitor series · 04 · Design gallery

Retail technology booths, designed the way retailers see

Commerce, store-operations and payments exhibits we have built, and the buyer moment each one was designed around.

These booths were built for the commerce and retail calendar — Shoptalk, Groceryshop and the payments and security shows that retail buyers also walk. Each is a rental, fabricated for the brand on a modular structure underneath and photographed for approval before it shipped. What they share is the thing the Big Show floor rewards: the technology shown inside a moment the buyer recognises from their own operation, and a clear path from the aisle to a real conversation.

Commerce platforms

When the product is software, the booth has to feel like a store

Commerce platforms sell something a buyer cannot touch. The booths that work give the software a physical setting — a storefront, a shelf, a parcel — so a merchant sees their own business before they see a dashboard.

AfterShip 20x20 island booth with illuminated arch entrance built by Pure Exhibits
20×20 island · Post-purchase commerce · Shoptalk

AfterShip

An arched storefront entrance and merchandised product shelves, so the post-purchase story — tracking, returns, the customer’s parcel — is told inside a retail setting rather than on a screen alone.

  • Illuminated arch that reads as a shopfront from the aisle
  • Product shelving that frames the software in a physical context
  • Concealed storage behind the back wall to keep the floor clean
Read the Shoptalk case study →
Base 20x30 multichannel commerce booth with demo kiosks built by Pure Exhibits
20×30 · Multichannel commerce · Shoptalk

Base

Demo kiosks at the aisle for the walk-up conversation, a feature tower that carries the brand over the crowd, and an open lounge side for the merchant who wants to sit down and talk volume.

  • Kiosks positioned where aisle traffic already flows
  • Feature tower and hanging ring sign visible across the hall
  • Lounge seating for longer conversations inside the footprint
Read the Shoptalk case study →
Store operations

The shelf, the aisle, the back room

Store-operations buyers — fresh, inventory, loss prevention — are practical people. They want to see the tool working in the conditions it will face, and they judge whether the booth itself was thought through.

Afresh grocery technology island booth built by Pure Exhibits
Island · Fresh-food operations · Groceryshop

Afresh

An open island in a fresh, grocery-store palette, designed for the operators who run produce departments and the executives who approve the platform — both in the same visit.

  • Open on every side so grocery teams could walk straight in
  • Display stations sized for small-group demonstrations
  • A brand environment that feels like fresh food, not software
Read the Groceryshop case study →
Alibi Security 20x30 video surveillance booth with solution stations built by Pure Exhibits
20×30 · Video surveillance · ISC West

Alibi Security

Solution stations with live camera hardware wired and tested before the booth shipped — the approach loss-prevention buyers expect, and the one we bring to retail-security exhibitors at NRF Protect.

  • Working camera displays with concealed power and data
  • Every device tested energised at our facility
  • Lightbox panels that carry the message from the aisle
Read the case study →
Checkout, payments and identity

Where the conversation moves behind a wall

Fraud, identity and payments are the categories where a retailer’s buyer needs privacy before they will talk specifics. The booth has to be inviting at the front and genuinely closed at the back.

Socure 20x30 booth canopy meeting room built by Pure Exhibits
20×30 · Identity and fraud · Fintech Meetup

Socure

A kiosk-led front for fast walk-up demos and a canopied meeting room inside the footprint, so a qualified prospect could move from the aisle to a closed conversation without leaving the booth.

  • Front kiosks for self-serve product demonstrations
  • Covered meeting room with lounge seating behind it
  • Open corners that keep the booth approachable from two aisles
See the case studies →
Your programme

Built for the Big Show floor

Every design on this page was built around a specific brief, position and demo list. Yours would be too — designed to your space at the Javits, built on our floor, lit and photographed for your approval in December, and delivered for one fixed price.

  • Concepts and a fixed price within 24 hours
  • Show-billed lines calculated for your exact booth
  • Unlimited revisions until you approve
Price your footprint →
Three formats that work on this floor

Choose the format by how your buyer decides

The storefront

Brand-led · 10×20 to 20×30

A booth that reads as a shop from the aisle, with the product placed where a merchant expects it. Best when the buyer needs to recognise their own business before they engage with yours.

The working demo

Operations-led · 20×20 to 30×30

Stations that show the tool in the conditions it will face — a shelf, a checkout, a back room. Best when the buyer is practical and wants to see it run before they sit down.

The walk-up to closed door

Meeting-led · 20×30 and up

An open, inviting front and a genuinely private room behind it. Best at a meeting-heavy show where retailer delegations arrive with a scheduled slot and a list of questions.

When to lock each decision is laid out in the NRF planning guide, and the Javits guide covers the height, rigging and enclosed-room approvals each format needs.

Questions about NRF booth design

Design FAQs

Were these booths built for the NRF Big Show?
No — they were built for Shoptalk, Groceryshop, Fintech Meetup and ISC West, shows walked by many of the same retail and commerce buyers. We show them here because the design problems are the same ones the Big Show floor presents, and because we only publish photographs of booths we actually built.
Will a rental look custom?
Yes. Graphics, layout, lighting and finishes are designed for your brand and your position, on a modular structure underneath. Before it ships, the booth stands fully assembled and lit at our facility and you approve photographs of the real thing, not a render.
Can you build a store environment — shelving, a checkout, fixtures?
Yes, and for retail audiences it is often the most persuasive thing a booth can do. Fixtures, counters and shelving are engineered into the structure with the power and data your hardware needs, and tested before freight.
How much meeting space should a retail technology booth have?
Enough for a delegation. Retail purchases are made by committees, and a room sized for a buyer and three colleagues is usually worth more than a fourth demo station. At 20×30 and above, an enclosed or canopied room is usually the right call.
What do these booths cost in New York?
Every footprint has a published fixed price range for New York on the New York booth rentals page, and the NRF cost calculator adds the show-billed lines so you see the whole budget.
Fixed pricing · Pre-built & photo-approved · Full-service support

Design your Big Show booth around your buyer.

Tell us who you need to reach on the floor and what the booth has to demonstrate. You’ll have concepts and one fixed price back within 24 hours.

Or call us directly — (800) 379-8451