How Exhibitors are Boosting Business: Strategies That Are Working
There is no question that trade shows are a powerful marketing tool. Exhibitors who use the right strategies can see a significant boost in business. Here are some of the most effective tactics:
According to the Center for Exhibit Industry Research, the significance of exhibiting your brand at trade shows has grown considerably, and why brands exhibit has changed over time.
#1 Funding is on the rise
Many businesses understand that exhibiting at trade shows allows them to promote their brand to their target audience and build it faster. That’s why trade show funding is on the rise.
In fact, a study by Event Marketer found that 78% of exhibitors planned to increase their trade show budget.
This is likely due to the overwhelming number of trade shows available and the perceived value they offer.
2# Digital strategies increased in importance
While trade shows have always been a powerful marketing tool, their importance has grown in recent years as digital strategies have taken center stage.
Channels deployed most frequently
Email Marketing / Promotion
49%
Website/Microsite
41%
Social Media Platforms (excluding LinkedIn)
37%
35%
The trade show environment is the perfect place to test and measure the effectiveness of these digital strategies.
Attendees are more engaged than they are online, making it easier to connect with them.
3# It’s possible to assess the success of trade shows
It is essential for any business to track the effectiveness of its marketing spending in order to make informed judgments about whether or not to continue investing in marketing activities. When a brand has the proper system in place, measuring the success of trade shows is simple.
Key Measures of Success
- Brand Awareness
- Qualified leads
- Percentage of booth visitors who became customers
- Existing customer met
4# The criteria for exhibiting has changed over time
The criteria for exhibiting has changed over time as trade shows have become more crowded and competitive.
Now, businesses are looking to trade shows not only to generate leads but also to increase brand awareness and create a connection with their customers.
In order to achieve these objectives, businesses need to exhibit at the right trade shows and use the correct strategies.
Key Reasons to exhibit
- R&D
- Launch Promote new Products/ Services
- Build brand awareness
- Meet with existing customers
- Reach New Customers
- Look for Investors
- Measure the effectiveness of digital marketing
5# Booth design is more important than ever
Event Booth Rental design has always been an important factor in trade shows, but it has become even more critical in recent years.
Businesses are looking for booth designs that will help them stand out from the competition and create a powerful impression on attendees.
That’s why it’s essential to work with an experienced trade show rental company that can help you create a booth design that will meet your objectives.
Now that you know some of the most effective strategies for boosting business at trade shows, it’s time to put them into action!
