What we built at the LVCC, and the buyer moment each booth was designed around.
An NAB booth has two audiences in the same footprint: the engineer who evaluates the technology at protocol level, and the executive who decides what it is worth. The booths below were designed to serve both at once, under hall lighting, in one of the loudest buildings on the calendar. Every booth we build is priced for Las Vegas on the NAB Show booth rentals page.
IMAX’s streaming and consumer technology division came to NAB to show that cinema quality survives the trip into the home. The booth had to give a streaming engineer and a content executive uncompromised experiences in the same 2,000 square feet.
MainConcept’s codecs ship inside other companies’ products. Engineers know the name; most of the hall has used the work without seeing it. One 20×20 had to speak to both groups without reading as two companies sharing a stand.
Image demos need shaded or enclosed viewing, or the hall’s lighting decides what the engineer sees.
Audio demos need absorption, orientation away from the aisle or a closed room.
Engineers and executives want different things from the same booth. Zoning by audience keeps both.
Mounts, ventilation, cable paths and overnight power engineered into the structure and tested before it ships.
These booths were not built for NAB. They are here because they solve the problems an NAB booth faces: large-format screens as structure, demo zones for technical buyers, and seated space for the detailed conversation.
Send your hall, footprint and equipment list. You’ll have concepts and one fixed price back within 24 hours.
Or call us directly — (800) 379-8451
