NADA exhibitor series · 03 · Venue guide

The Orange County Convention Center, for NADA exhibitors

The show changes buildings. The plan has to change with it.

This edition of the NADA Show runs in the Orange County Convention Center, West Concourse, Orlando. What follows is how the building, the show’s rules and the official contractor shape a booth plan here — freight, move-in, who may do what on the floor, rigging, and where your team will actually spend its days.

This edition · 2027Orlando, FL
VenueOrange County Convention Center · West Concourse
Expo floorFebruary 18–20
Countdown— days to expo
The rotation2027 · Orlando 2028 · Las Vegas 2029 · New Orleans
From the dock to your space

How freight reaches a NADA booth in the West Concourse

The whole show — expo, sessions and meetings — sits in the West Concourse at 9800 International Drive. NADA runs a targeted move-in: every space is assigned a move-in day, freight is scheduled to land on it, and the official contractor delivers it to your space. Move-in opens Monday, February 15.

CARRIER ADVANCEWAREHOUSE DOCKSTARGET DAY WEST CONCOURSEYOUR SPACE

Schematic, not a floor plan · advance-warehouse and direct-to-show routes both converge on your target move-in day

Advance warehouse

The forgiving route

Freight ships ahead to the official contractor’s warehouse and is delivered to the space on your target day. It costs more per hundredweight and buys certainty — our default for anything that cannot be late.

Direct to show site

The precise route

Freight arrives at the docks on your target day with show-site labels. Miss the day and it waits; the contractor does not guarantee placement in your space by move-in. We use it only with a carrier we control.

Hand carry

Small items only

Cartons a person can carry, through the designated hand-carry areas or the main entrance. Anything on a cart or a dolly is material handling and is billed as such.

Who may do what on the floor

The Orlando labour picture, without the folklore

Labour rules change with every host city, and they are the most re-filed assumption in NADA planning. For this edition, here is what the show’s own documents say — and what that means for the plan.

WorkWho does it hereWhat it means for your booth
Material handlingFreeman, the official services contractorEvery crate between dock and space is a billed line, priced by weight. Crate count and weight are designed down from the first drawing.
Booth cleaningFreeman; exhibitor-appointed contractors may not vacuum or run floor equipmentOrdered in advance with the other show services, never left for show day.
Electrical, plumbing and utilitiesThe official contractors named in the exhibitor service kit, without exceptionEvery screen, demo station and light is an order line. We calculate circuits from the drawing and file at advance rates.
Booth setup and dismantleYour own full-time employees, the official contractor, or a credentialed exhibitor-appointed contractorWe work as your EAC: credentials, certificate of insurance and client list submitted to show management on time, with our own supervisor on site.

NADA’s guidance for Orlando is that union labour may be required for certain aspects of exhibit handling. The exhibitor service kit is the authority on which ones. We read it for this edition rather than carrying over a rule from the last city.

Overhead

Hanging signs are approved before they are built

A NADA hanging sign is a three-part approval: show management signs off the request and drawings, the contractor schedules rigging from approved requests, and the venue’s rigging plan sets what the hall can carry where. For this edition, the hanging-sign request form and the sign’s layout and specs are due to show management by January 6.

Heights are never quoted from memory, because they differ by hall, by bay and by booth type. We take the numbers from this edition’s regulations for your assigned position, then design the structure and the sign to read across the West Concourse from the aisles dealers actually use.

Add rigging to your budget
Around the building

International Drive and your team’s day

Housing

Book with registration

NADA’s official housing opens to registered attendees, and hotels walkable to the West Concourse go first. For staff working a booth from move-in to the Saturday close, proximity is a staffing decision, not a perk.

Hospitality

Dealer evenings off the floor

Suites, receptions and hosted dinners along International Drive can run on the same fixed-price model as the booth, under the same project manager — so the brand a dealer sees at dinner matches the one they met on the floor.

The close

A Saturday finish

The expo closes on a Saturday, so dismantle and outbound freight run into the weekend. We book the crew and the carrier with the inbound plan, not after the show.

Fixed pricing · Pre-built & photo-approved · One project manager

Bring your NADA booth to Orlando on one fixed number.

Tell us your footprint, your position on the floor if you have it, and how many dealer conversations the booth has to hold at once. Concepts and one fixed price come back within 24 hours, with what the show will bill you directly already calculated.

Or call us directly — (800) 379-8451