Not in a trickle. In waves, in groups, on somebody else’s schedule.
The NADA Show runs main-stage sessions, workshops and franchise meetings alongside the expo, and dealers move between them on the clock. The hall empties and refills several times a day. A booth designed and staffed for the average hour fails twice: swamped at the peak, idle in the lull. This is how we plan for the wave instead.
Illustrative model, not measured traffic · shows how sessions and franchise meetings pull dealers off the floor and release them together · we rebuild it against the official schedule for each edition
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Dealers rarely walk NADA alone. A principal arrives with a general manager and a department head, each judging something different. Pick one and watch the path a well-planned booth gives them.
The measure is not visitors per hour but how many dealer groups the booth can hold in the ten minutes after a session lets out — positions at the aisle, seats inside, and a host who sees them land.
Most first contacts at the peak are minutes long. The layout should make it natural to move a promising group from the aisle to a seat, and a serious one from a seat to the closing room.
Executive meetings set before the show belong in a room the wave cannot reach, scheduled into the lulls, so the best conversations of the week are not the ones interrupted.
| Floor state | What the booth does | What staff do |
|---|---|---|
| The wave lands | Every aisle position live, demos running, host point staffed | Everyone on the floor. Qualify fast, seat the serious groups, book the rest into the next lull. |
| The lull | Closing room in use; open floor quiet | Pre-booked meetings, follow-ups with the groups booked at the peak, breaks taken now — not at the next peak. |
| The last hour | Hospitality up, demos condensed | Principals heading to dinners stop for a short, final conversation. Have the decision-maker on the floor. |
Measure what the wave was for. Meetings booked, dealer groups seated, and conversations that moved from the aisle to the closing room tell you far more about a NADA booth than badge scans. We design the booth so those moments are easy to count.
Tell us your footprint, your position on the floor if you have it, and how many dealer conversations the booth has to hold at once. Concepts and one fixed price come back within 24 hours, with what the show will bill you directly already calculated.
Or call us directly — (800) 379-8451
