Radware · Black Hat USA 2026
Three things to protect, one sentence to say it. Radware built a booth around the brackets.
At Black Hat USA 2026, Radware’s message fit in a single line of typography — Your {Apps, APIs, AI} Secured — and the booth was designed to keep it that clean. Pure Exhibits built an island under a black hanging sign: a white portal frame with an LED wall and a warm light edge, a graphic tower with a hidden storage door, slatted wood columns, and product pillars that carry the detail so the headline never has to.
Say less at the show where everyone says more
Radware protects applications, APIs and now AI — agentic AI security, API security, web application firewall, bot management, DDoS protection, Kubernetes WAAP — across 120-plus integration partners. That is a lot of nouns for a Black Hat aisle, where the buyer is a practitioner who has heard “platform” forty times before lunch and the booth next door is Bitdefender’s. The company’s marketing team had already made the hard editorial choice: three words in brackets and one verb. The booth had to respect it.
That meant a structure with very few surfaces at eye level, each one carrying one job: a headline, a screen, a list, a door. It also meant restraint on colour — Radware’s RSA islands had won with orange and red against a black hall; at Black Hat, with the hall itself brighter and busier, the island went white and wood with the brand colours confined to the graphics. Pure Exhibits’ brief was to build the quiet version without it reading as plain.
“Your {Apps, APIs, AI} Secured. Protect what matters most.”LED wall and graphic tower, Radware booth
One surface, one job
The Portal and the Pillar
The front of the island is a white portal frame — a clean rectangular arch with downlights and a warm orange light edge — and a single pillar at its foot carrying the headline and a screen. Two slatted wood columns and light wood flooring take the temperature down. From the aisle you see white, wood, one line of type and a screen: nothing competing with the sentence.
The Hanging Sign
A black four-sided sign with the Radware wordmark and its six-dot mark in lit white, hung high on truss. Where the RSA booths used colour overhead, this one uses contrast: black against the hall’s dark ceiling reads from the far aisles, and it is the only black element in the build — which is why it works.
The LED Wall
Inside the portal, a large LED screen sits in a header printed with the Secured line and a dark, light-streaked graphic with shields and a circuit-drawn head — the one place the brand’s orange and blue are allowed to run. The screen cycled Protect Your Apps, Protect Your APIs, Protect Your AI over live topology; white cubes in front made it a demo theater without calling itself one.
The Graphic Tower and the Hidden Door
The back corner is a full-height tower wrapped in the same light-streak graphic on three faces, with the headline on its short side. It is the storage room. The door is cut into the graphic with a flush handle so the tower reads as a single printed block, not a closet — the detail that keeps a small island from looking like a small island.
The Product Pillars
Two tall backlit pillars carry the nouns the headline left out. Blue: Protect Your Apps, APIs and AI — agentic AI security, API security, WAF, bot management, DDoS, Kubernetes WAAP. Red: intelligent AI-powered protection, integrated platform, consistent cross-surface security, expert AI tools and services. Detail at reading distance, not from the aisle.
Partners, Counter and the Places to Talk
A dark end panel lists 120-plus integration partners — Fortinet, Cisco, Palo Alto, Microsoft Azure, AWS, Google Cloud, Illumio, Jira, ServiceNow — the proof behind “integrated platform.” A branded reception counter with the circuit-head graphic anchors the aisle corner, and a bar-height table with white stools sits beside the graphic wall for the conversations that outlast a demo. Plants in white planters soften the whole thing at floor level.
Experience the booth
A walkthrough of the Radware island at Black Hat USA 2026 — through the portal, past the LED wall and the pillars, around the graphic tower.
The build at a glance
Third show, third register
Radware’s three islands with Pure Exhibits each answered a different room. RSA 2025 cracked a wall open and made the floor come to look. RSA 2026 won with colour in a hall of black. Black Hat 2026 went the other way: white, wood, one sentence, and the brand colours held inside the graphics. The same client, the same fixed all-inclusive price, and a booth tuned to the show rather than repeated from the last one.
Explore our cybersecurity portfolio
One sentence to say. Build the booth that lets it be heard.
The best security booths are edited, not decorated. Pure Exhibits designs, fabricates and installs custom islands for cybersecurity brands at Black Hat, RSA and shows nationwide — hanging signs, LED walls, product pillars and hidden storage included, on one fixed, transparent price.