Fulcrum GT · ILTACON 2026
Last year Fulcrum GT sailed past the status quo in 800 square feet. This year the argument needed eighty feet of frontage.
ILTACON 2026 brought legal technology’s buyers to the Gaylord Opryland in Nashville for a week that was, more than any before it, about AI. Fulcrum GT came with a claim to make — “AI for the Business of Law” — and a platform wide enough to need a wall per product. Pure Exhibits built the 20 × 80 island that gave every product its own LED wall, every demo its own counter, and every serious conversation a door that closes.
Six products, one message, and a hall full of AI
At ILTACON 2026, every exhibitor had an AI story. The buyers — CIOs, finance directors and legal-operations leads from the largest firms in the country — had heard most of them by Monday lunchtime. Fulcrum GT’s problem was not getting the word onto a wall; it was making “AI for the Business of Law” mean something specific when the platform behind it spans intake and conflicts, time, pricing, finance and billing, e-billing, and a research arm called Fulcrum Labs.
The 2025 booth had solved a different problem — standing out — by committing 800 square feet to a single nautical metaphor. Doubling the footprint to 20 × 80 changed the brief: this was no longer about being noticed, it was about being understood at walking speed by a sceptical buyer with four other appointments. The answer was to stop treating the platform as one thing and give each product its own wall, its own screen, and its own place to sit down — with the AI claim doing the work of tying them together.
“Intelligence that challenges. Innovation that leads.”Fulcrum GT, ILTACON 2026
A wall per product, a room per conversation
The Eighty-Foot Front
A 20 × 80 island runs the length of a hall aisle, so the front was designed as a sequence rather than a single face: a 13-foot LED reception wall at the centre, product walls either side, and a RAPIDx entrance that pulls attendees in off the aisle. From any point along the walk, one Fulcrum product is in front of you and the next is already visible.
Three LED Product Walls
Snap and AIQ on one, Salvo on another, Curo on a third — each an 8-foot LED wall cycling product messaging in motion instead of a static graphic. The breadth that is so hard to explain in a sentence became something you could scan in a walk: finance and billing, e-billing, pricing, each with its own screen and its own line.
Demo Stations That Face the Aisle
Three demo counters, three touch-screen kiosks and three 43-inch screens, positioned so a demo starts from the aisle rather than behind a wall. A legal-technology buyer wants to see the product, not a rendering of it — so the software was live, at standing height, within a step of the carpet edge.
The AI Argument, Made Specific
“AI for the Business of Law” ran across the booth as the connecting line, but it was never left on its own. Beside it: “AI is having a moment. Intelligence builds what’s next,” and on the Fulcrum Labs wall, “Investing in innovation. Empowering people.” The claim was tied to named products and a named research group — the difference between an AI slogan and an AI position.
The Lounge and the Bar
A bar counter with ten stools, a coffee machine, a glass-front fridge, lounge seating under gold spherical pendants, and greenery in white planters along the black carpet. Eighty feet of booth needs somewhere to slow down, and at a five-day conference the client who sits for a coffee is the one who comes back.
The Private Meeting Room
An enclosed room with a twelve-seat table and a 75-inch screen — because a platform decision at an Am Law firm is not made standing at a kiosk. The demos out front start the conversation; the room behind the wall is where the CIO, the CFO and the vendor sit down and finish it, out of the noise of the hall.
The booth in detail
Experience the booth
A walkthrough of the Fulcrum GT 20 × 80 at ILTACON 2026 — down the front past the LED walls, through the demo stations, into the lounge and the meeting room.
The build at a glance
Twice the footprint, the same discipline
Going from 20 × 40 to 20 × 80 is the easy decision; filling eighty feet without it reading as empty or as noise is the work. The booth was built as a sequence of rooms rather than one big one — product walls and demo counters facing the aisle, a lounge and bar in the middle, a closed meeting room at the back — so every part of the platform and every stage of a buyer’s week had its own place. The AI message stayed consistent along the whole length; only the product underneath it changed.
The build shipped to Nashville and installed over August 22–24 for a Monday-evening hall opening, on Pure Exhibits’ fixed all-inclusive price — structure, graphics, LED walls, furniture, freight, installation and dismantle. For the year before, see Fulcrum GT at ILTACON 2025.
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A wide platform needs a booth built in rooms
Large islands fail when they are one big space with graphics on the edges. Pure Exhibits designs, fabricates and installs custom islands for software and legal-technology brands at ILTACON, Legalweek, and shows nationwide — LED walls, demo stations, meeting rooms and lounges included, on one fixed, transparent price.