One fixed number. One project manager. One booth that installs clean at McEnery downtown or at the Santa Clara Convention Center — whichever building your show calls home.
Silicon Valley runs its exhibit calendar out of two buildings about eight miles apart: the San Jose McEnery Convention Center downtown, with 520,000 square feet of combined event space, and the Santa Clara Convention Center off US-101 across from Levi’s Stadium. Same county, same unions, two different rulebooks. Pure Exhibits builds San Jose trade show booth rentals that clear both — designed, fabricated, fully pre-staged and photo-approved before anything ships, priced in one contractual figure — so the only thing your team manages on show week is the show.
Silicon Valley companies can walk to their shows — and that proximity is exactly why sloppy execution gets noticed. More than 500 exhibiting teams hold us to the same three promises here: a number that survives to closeout, a booth that matches its photo proof, and a person who answers the phone during move-in, whether the dock is downtown or on Great America Parkway.
“They never just build the booth and disappear — I always know I have someone on call when the unexpected happens.”
Amanda Horner · Three years of Adobe Summit booths · Google Review
“It’s always a pleasure to work with Utsav. The process is simple, straightforward, and high quality. I have worked with them for 3 years now and will continue!”
Carlos Bautista · Three-year client · Google Review
On the Silicon Valley calendar — NVIDIA GTC · DesignCon · Sensors Converge · FMS · OCP Global Summit · AI Infra Summit
Every project below shipped on one quoted number and matched its photo proof on the floor — security software, analytics, consumer brands, inline booths through 30×30 islands. Your San Jose or Santa Clara exhibit comes out of this same inventory, from this same build team. Click any project for a closer look.
Curious what sat behind a build — the brief, the budget, and how the show went? Teramind, Appdome, Afresh, WillowTree, Yuna, LHH and Genea each tell it in the case study hub.
The audiences at GTC, DesignCon, and Sensors Converge debug systems for a living; a booth that arrives half-solved gets noticed for the wrong reasons. Pure Exhibits fabricates every exhibit in-house, stands it up completely in the shop, photographs it for your sign-off, then crates it so the Local 510 crew at McEnery or Santa Clara re-assembles a known quantity in the fewest possible labor hours. Fortune 500 teams and first-time exhibitors run the same playbook with us across 200+ events a year nationwide, all on one contractual number.
“The prospect of managing all of the details with big trade shows is daunting to say the least. But the Pure Exhibits team made it easy… If you are looking for a real partner that you can count on, then I recommend you talk with Utsav and his team.”
Footprint sets nearly every downstream cost in this market — the hundredweight on the drayage bill, the Local 510 hours, the rigging call. One Santa Clara note worth circling: the house rigger is exclusive there and wants rigging plots 21 days before load-in, so a hanging sign is a week-one decision, not a week-six one. Pick a size below and the fixed price comes with it.
“Since being with SpyCloud, Pure Exhibits has exceeded our expectations at every turn. They truly understand our brand and needs, from starting with a 10×20 booth to maximizing our presence with a 20×30 including a meeting space and four demo stations! Pure Exhibits has been with us every step of the way. They have helped us create a commanding presence on any expo floor that authentically represents who we are. It is a thrill to work with them and see what’s next on our journey. I highly recommend them.”
Torn between two sizes? Send the show and your space number — we’ll tell you which one that floor plan actually rewards.
Most exhibit quotes in this valley are opening bids that grow between signature and closeout. These are finishing numbers — the figure on the contract is the figure on the final invoice, at either venue. Take them into your budget meeting and hold us to them.
| Footprint | Area | Fixed price | Typical use |
|---|---|---|---|
| 10×10 | 100 sq ft | $13,000 – $15,500 | Inline. A first Silicon Valley outing, one sharp message. |
| 10×20 | 200 sq ft | $20,000 – $24,000 | Inline. Two live demos and a place to sit a buyer down. |
| 20×20 | 400 sq ft | $31,000 – $35,000 | Island. Open to all four aisles. |
| 20×30 | 600 sq ft | $33,000 – $38,500 | Island. Adds a closed meeting room. |
| 20×40 | 800 sq ft | $38,500 – $49,500 | Island. Zoned demo, briefing, and hospitality. |
| 20×50 | 1,000 sq ft | $44,000 – $55,000 | Island. A product wall at showroom length. |
| 30×30 | 900 sq ft | $44,000 – $55,000 | Island. Center structure, theater seating. |
| 30×40 | 1,200 sq ft | $60,500 – $71,500 | Island. Flagship, double-deck capable. |
Four costs at both venues go to the show or the building no matter who builds your booth: the exhibit space itself, electrical service, drayage — material handling billed per hundredweight (CWT) by the show’s general contractor, routed through its advance warehouse because neither venue accepts freight early — and rigging, which at Santa Clara belongs exclusively to the house rigger. We can’t make those costs ours, so we do the next best thing: estimate each one against your booth’s real crated weight and plan, before you commit to anything.
Payment terms: 50% to open design and production, the balance 30 days ahead of the show — the full cost picture in writing from the first quote.
Ask a Bay Area exhibitor where the budget actually went and the booth is rarely the answer. It’s the paper that followed: a drayage true-up because nobody weighed the crates, overtime because the truck arrived after the contractor’s 4:30 cutoff, a missed advance-warehouse window, a reprint, a “small” change order. Here is the same 20×20 island in this market, quoted two different ways:
Certainty costs less than surprises. One contractual figure from design through dismantle, the show-billed items forecast beside it — and a closeout your finance team approves without a single question.
A 520,000-square-foot downtown campus run by Team San Jose. A 302,000-square-foot center on Great America Parkway with twelve docks, no marshalling yard, and an exclusive house rigger. The same union locals work both floors, but the freight plan, the paperwork, and the traffic around them are different problems — and each punishes exhibitors who discover the difference on move-in morning. We plan for both.
The fixed price covers design through dismantle, with the show-billed lines — space, electrical, drayage, rigging — forecast right beside it. Your budget is complete on day one, not reconstructed after closeout.
Sign & Display Local 510 installs and dismantles exhibits at both venues; Teamsters Local 287 owns the freight; IATSE Local 134 covers rigging and AV at Santa Clara. Your own full-time staff may hand-carry and self-set only small no-tool displays — more workable than Chicago or New York, but not a free-for-all. We design so each trade’s scope is clean and the billed hours stay low.
Santa Clara has no on-campus marshalling yard and refuses freight ahead of move-in — everything routes through the show contractor’s advance warehouse and hits a dock target. McEnery’s docks sit in a working downtown. We book the carrier, hit the windows, and keep your team off the phone with dispatchers.
Your booth is fully assembled in our shop — every wall, light, and bracket — photographed for your approval, then crated. What the crew unpacks on the show floor is a booth that has already worked once.
McEnery gives the anchor shows 165,000 contiguous square feet downtown; Santa Clara answers with a 90,000-square-foot column-free hall, twelve docks with three drive-ons, and Levi’s Stadium across the street — which means stadium-event traffic can eat a move-in day. Which building you’re in changes the whole install plan. Ours changes with it.
The invoice matches the PO to the dollar. No overtime line you didn’t expect, no drayage true-up weeks later — the project ends the day the show does.
Quotes within 24 hours — sooner if your San Jose show date is close.
Renders sell booths; video proves them. Walk finished builds from a 10×10 up to 40×40 flagship scale and judge the finish for yourself — the same standard every Pure Exhibits rental ships with, whether it’s bound for GTC, DesignCon, or Sensors Converge.
▶30′×60′ Custom Rental Booth Build
▶40′×40′ Custom Rental Exhibit
▶30′×30′ Custom Exhibit
▶30′×30′ Custom Exhibit
▶30′×30′ Custom Exhibit Rental
▶20′×30′ Custom Exhibit Booth
Silicon Valley attendees walk technical floors with a to-do list and a badge scanner they’re stingy with. Every design decision we make traces back to a working question: who stops, what do they touch, and what does your team leave the hall holding?
Demo stations wired for live hardware — power, network, and sightlines planned before aesthetics
Openings set for how the aisles actually feed your space, not how the render looks
Your core message legible before an engineer decides whether to slow down
Standing-crowd capacity that doesn’t choke the aisle behind it
Height and lighting spent where the hall demands it — and nowhere else
Layouts built from your lead and meeting targets, not a template library
Private meeting space that gets used between conference sessions
Modular bones that re-skin for next season’s show instead of starting over
Space confirmed late, a vendor backed out, the launch moved up — it happens every season. Our rush track builds, stages, and ships a complete exhibit in 24 business days, at the same fixed price. ✓ Rush rentals, 24 business days
Quotes in this market have a way of growing between signature and closeout. Ours can’t — the contract is the price, and the show-billed lines are forecast next to it before you commit. ✓ One contractual number
A designer, a fabricator, a freight broker, a labor company, and a graphics shop — each pointing at the others when something slips. Here it’s one team and one phone number from sketch to teardown. ✓ Single-team delivery
Teams plan for downtown San Jose and land on Great America Parkway — different docks, different rigging rules, no marshalling yard, and a stadium across the street that can jam move-in day. We quote against the building you’re actually in. ✓ Both rulebooks, built in
Somebody told a client, a CMO, or a board what this booth would cost and when it would be standing — usually the event manager. At a GTC or a DesignCon, where the audience includes your company’s next hire and your competitor’s CTO, our whole process exists to keep your word for you — and to hand you the paper trail that proves it, stage by stage.
One conversation about your show, space number, and goals. You leave it knowing what your budget genuinely buys in this market — including the show-billed costs nobody else brings up until the invoices arrive.
3D concepts within 3–5 business days, designed around your actual placement and sightlines — then revised until they’re right. Revisions are part of the process, not a change order.
The booth goes up completely in our shop — walls, lighting, graphics, screens — and you approve photographs of the real thing. Nothing is crated for California until you’ve seen it standing.
Final QC, then we run the logistics for you: carrier scheduling up US-101, I-880, or CA-87, the advance-warehouse window, dock targets at McEnery or Santa Clara, and the venue paperwork. Your team never talks to a dispatcher.
Because the booth has already stood once, the Local 510 crew is re-assembling a known quantity — every panel labeled, every connection proven. Fewer billed hours, no improvising on the floor.
A screen misbehaves, a graphic needs swapping, the client wants a change before day two — you call one number and it’s handled while the hall is still open.
Teardown, crating, and outbound freight are ours. Your team walks out when the show closes; the closeout invoice that follows matches the contract you signed.
This market’s floor space splits between two addresses — a downtown campus and a stadium-district center — and a booth program that treats them as interchangeable pays for the mistake at the dock. If your program travels the West Coast, the same fixed-price model runs in San Francisco, Phoenix, Denver, and Long Beach.
The anchor floor downtown, where GTC, OCP Global Summit, and TechEx North America spread out. Team San Jose runs the campus; CA-87 runs beside it. Crate weights, dock timing, and install plans are set around a working city center.
Where keynote-plus-expo events put their receptions, posters, and sponsor tables. Different freight path than the halls below — a booth built for a hall doesn’t always fit a ballroom door, so we size for the actual route.
Overflow halls and special-event rooms within walking distance of McEnery carry co-located events and launch nights. Light builds, fast turnarounds, and finishes that hold up close-up.
DesignCon, Sensors Converge, FMS, and the AI Infra Summit run here. Twelve docks with three drive-ons, an attached 505-room Hyatt — and no marshalling yard, so the advance warehouse and dock target do the heavy lifting.
Product launches and general sessions attached to the exhibit halls. Rigging belongs to the exclusive house rigger with plots due 21 days out — we file early so your sign is never the open item.
Corporate events at Levi’s Stadium clubs and conferences in hotel ballrooms across the valley run on freight elevators and overnight windows. Same fixed-price model, same photo-approved delivery, right-sized for the room.
AI in March, chip design in February, sensors in May, memory in August, open hardware in October — with fan conventions packing the downtown halls between them. Each floor has its own rules of engagement. Pure Exhibits designs for the specific show you’re walking into, not a generic exhibit hall.
Every show date implies a start date. Count backwards from these anchors and the runway each one needs becomes obvious — and if your show isn’t on the list, we’ll pull its exhibitor manual before we quote.
| Show | When | Venue | Start planning |
|---|---|---|---|
| DesignCon | February | Santa Clara Convention Center | 5 months |
| NVIDIA GTC | March | San Jose McEnery | 5 months |
| Sensors Converge | May | Santa Clara Convention Center | 4 months |
| FMS — Future of Memory & Storage | August | Santa Clara Convention Center | 4 months |
| AI Infra Summit | September | Santa Clara Convention Center | 4 months |
| OCP Global Summit | October | San Jose McEnery | 4 months |
DesignCon and GTC get five months, not four — DesignCon’s late-February open parks design approvals and fabrication squarely across the holiday shutdowns, and GTC compresses everything: the city books out, freight windows tighten, and the show floor rewards teams whose booth decisions were finished in the fall. Plan the runway and both are routine; miss it and the calendar does the negotiating. Already compressed? The rush track below exists for exactly that.
Vendor fell through before GTC? Space came through late for Sensors Converge? Tell us the date — we’ll tell you what’s buildable.
For most Silicon Valley exhibitors the math favors renting, and the local reason is real estate: warehousing an owned booth in the South Bay runs at some of the highest industrial rates in the country, and the booth still pays drayage, union labor, and show services every time it exhibits. A rental resets the design each cycle and drops the ownership overhead entirely.
| Factor | Renting | Owning |
|---|---|---|
| Cash outlay | One predictable fee per show | Large capital purchase upfront |
| Between shows | Nothing to store or insure | Bay Area warehousing billed year-round |
| Wear and repairs | Our problem, not yours | Refurbishment on your budget |
| Design refresh | New look every cycle | Rebuild costs to change anything |
| Scaling | 10×10 this year, island next | Locked to what you bought |
| Show logistics | Bundled into the rental | Sourced separately each time |
Ownership pencils out only for teams running one large footprint at many shows a year — and even those teams often rent locally rather than pay valley storage between two hometown shows.
Our published fixed pricing runs $13,000–$15,500 for a 10×10 up to $60,500–$71,500 for a 30×40 — and that figure covers design, fabrication, graphics, freight, union I&D coordination, and project management, contractually. Separately, every exhibitor at McEnery or Santa Clara is billed by the show for space, electrical, drayage, and rigging; we forecast those four lines against your specific booth before you sign, so the complete cost of exhibiting is visible up front.
Drayage at both venues is charged per hundredweight (CWT) by the show’s general contractor — GES runs it at several Santa Clara shows, including Sensors Converge — and it’s billed by the show, not by us. Two local wrinkles matter: neither venue accepts freight ahead of move-in, so crates route through the contractor’s advance warehouse on a dated window, and moves outside the contractor’s standard weekday hours draw overtime rates. We estimate drayage line by line from your booth’s real crated weight; because our booths are engineered light and crated tight, the number is usually smaller than exhibitors fear.
Half on signing, which opens design and production; the other half 30 days before the show. Nothing follows — no true-ups, no post-show reconciliation invoice. To see how the fixed model works size by size, browse the priced rental exhibits.
Yes — and this market practically begs for it, because the calendar hands you DesignCon in February, GTC in March, Sensors Converge in May, FMS in August, and OCP Summit in October without leaving the county. Booking a program locks pricing across the run, holds your design and graphics between shows, and puts one PM across the whole sequence instead of five separate projects.
Both, and that’s the point. We fabricate every exhibit ourselves — structures, graphics, finishes — then deliver it on a rental model. You get build-shop quality without buying, storing, or maintaining anything, and every booth is stood up and tested in our shop before it’s crated for McEnery or Santa Clara.
Three things, honestly. The price is contractual — the figure you sign is the figure you pay, with the show-billed costs forecast beside it rather than discovered later. The booth is proven before it ships — fully assembled in our shop and photo-approved by you, so the Local 510 crew re-assembles a known quantity in fewer billed hours. And one project manager owns everything from sketch to closeout, including the advance-warehouse windows and paperwork grind that eat event managers’ weeks.
The structure, custom graphics, flooring, lighting, furniture, and AV if the design calls for it — plus freight to the venue, union I&D coordination, show-services filings, and a dedicated PM. One quote, one line on your budget. The rental packages page breaks down scope in detail.
You pick or commission a design; we build it, stand it up in the shop, and send you photographs to approve. Then we crate it, weigh it, route it through the show’s advance warehouse to its dock target — downtown or on Great America Parkway — manage the union install, stay on call through the show, and handle dismantle and return freight. Your involvement peaks at the design stage — by show week, your only job is working the booth.
One, from kickoff to closeout — the same person who priced your booth answers the phone during move-in. No handoffs between a sales rep, a producer, and a site lead. If you’d like to start there, talk to a project manager before you commit to anything.
Yes — your PM is reachable through move-in, show days, and dismantle at either venue. A flickering screen or a last-minute graphic swap gets handled while the hall is open, not logged in a ticket system for next week.
Yes — drayage, electrical, union labor, and rigging are each estimated as their own line in the quote, calculated from your booth’s actual crated weight and power plan. Those items remain billed by the show, but the estimate is accurate enough that your finance team can budget them as real numbers, not placeholders.
The working set is — counters, tables, seating, and lockable storage sized to the design. If your brand standard calls for specific premium pieces, we source and include them in the same fixed number rather than tacking on a rental line later.
Three systems catch first-timers. Union jurisdictions: Sign & Display Local 510 installs and dismantles exhibits, Teamsters Local 287 moves the freight, and IATSE Local 134 handles rigging and AV at Santa Clara — your own full-time staff may hand-carry what one person manages in a single trip and self-set only small no-tool displays. The freight system: neither venue accepts crates early, Santa Clara has no on-campus marshalling yard, and everything routes through the show contractor’s advance warehouse to a dock target. And CWT drayage: you pay by weight to move crates from dock to booth. All three are manageable if the booth was designed with them in mind, which is precisely how ours are designed. First show here? Start with a planning call — it costs nothing and saves plenty.
Yes. We coordinate Local 510-jurisdiction I&D crews and, more importantly, we hand them a booth engineered to install fast — pre-assembled once, labeled, and documented. California’s venue rules run friendlier than Chicago’s or New York’s, but the billed hours still decide the budget; cutting them is where we actually earn the fee.
Your booth ships as one coordinated freight move to the show’s advance warehouse inside its dated window — direct-to-show is the exception here, not the rule. Trucks reach downtown San Jose on US-101, I-880, or CA-87, and Santa Clara’s twelve docks off Great America Parkway via US-101 and CA-237. One local trap: Levi’s Stadium sits across the street, and stadium event days can lock up the same interchanges your carrier needs. We book the carrier, time the windows around all of it, and estimate the CWT drayage from real crate weights in your quote.
Corporate events at Levi’s Stadium clubs, hotel and ballroom conferences across the South Bay, and the Team San Jose campus venues around McEnery. The model doesn’t change with the address: fixed price, photo-approved prebuild, coordinated install — only the freight plan changes, because nothing outside the convention centers has their docks.
Yes — GTC week at McEnery and DesignCon at Santa Clara are regular weeks on our calendar, and the two are a lesson in why the venue matters: one is a downtown takeover where space sells out months early, the other a February install that crosses the holiday shutdowns. Fixed-price rentals run from 10×10 inlines to islands, every one pre-staged and union-ready. Booth decisions for both belong in the fall — or if you’re already late, the 24-business-day rush track exists for exactly this.
That’s the whole job. We start from your brand guidelines and show objectives, design in 3D until you approve, and then — unusually — you approve again from photographs of the physically built booth before it ships. Two sign-offs, zero surprises on the floor.
Everything visible and most of what isn’t: layout, signage, screen count and placement, counters, lighting temperature and intensity, demo stations. The gallery on this page is all rentals — none of them look like they came from the same kit, because the kit is only the skeleton.
Yes — iteration is budgeted into the process, and most teams take two or three revision rounds before final sign-off. What we don’t do is convert your changes into surprise change-order fees; the fixed price already assumes the design will evolve.
All of them, from a 10×10 inline to 30×40+ islands and peninsulas — each configured to its space type’s rules (line-of-sight limits for inlines, height and hanging-sign allowances for islands, and Santa Clara’s 21-day rigging-plot deadline for anything hung) and prebuilt in-house before shipping.
The structure is the least memorable part of any booth — what people remember is what happened inside it. At GTC or DesignCon that means a demo that actually ran, a conversation that felt private on a loud floor, a message legible from thirty feet. We spend the design budget on those moments, which is why our rentals get mistaken for owned customs.
Eight to twelve weeks covers most shows here comfortably — design, approvals, graphics, prebuild, and the venue paperwork all fit. The exceptions are the first quarter: for DesignCon in February and GTC in March, start around five months out, because the build calendar crosses the holidays for one and the city sells out for the other.
Behind schedule already? The rush track compresses the whole build to 24 business days without touching the price or skipping the photo proof.
If you can tell it’s a rental from the aisle, we’ve failed. The underlying structure is modular, but everything an attendee actually perceives — graphics, layout, lighting, finishes, furniture — is produced for your brand and your show. Book a design consultation and judge the difference from the portfolio yourself.
Send the show and your space number. Within 24 hours you’ll have design directions, one contractual figure, and the show-billed charges forecast beside it — the whole cost of exhibiting in San Jose or Santa Clara on a single page anyone can approve.
