For programme owners who have run ISC West before and want the show-specific knowledge, not the basics.
ISC West buyers come to see security working: cameras live, a reader opening a door, a platform pulling video from devices on the same network. Integrators, dealers, consultants and end users judge a brand by whether the demo holds up in a noisy hall. This is the planning cycle we run for security technology brands: hall and level, the deadline ladder, what the show bills you directly, power and network for live hardware, and the design choices this audience rewards. Live dates and the advance-order deadline for the next edition are on the ISC West booth rentals page.
ISC West spreads across the Level 2 expo halls and Hall G on Level 1. They are not the same kind of space. The Level 2 halls have ceilings above thirty feet and widely spaced columns; Hall G has a ceiling a little over thirteen feet and a dense grid of columns. A design that works upstairs can be impossible downstairs. Three things to settle before you commit:
Under a thirteen-foot ceiling there is no flown sign, no double deck and no tall tower. If height is central to how your brand is seen, the space decision has to be made with the level in mind, not just the square footage.
Video, access control, intrusion, cyber and integration platforms cluster on the floor. A 20×30 among the brands your channel partners already carry outperforms a larger island in an aisle your dealers never walk.
Columns in Hall G sit about thirty feet apart and carry the power. We place the booth on the drawing with the column in it, so it becomes part of the structure rather than an obstacle in the middle of a demo.
Level-by-level detail is in the Venetian Expo guide for ISC West exhibitors.
Freeman is the official contractor and exclusive material-handling provider at ISC West. Its advance-order discount deadline sets the date after which every show-billed line moves to higher rates, and the exact date for the next edition is in the facts strip on the ISC West booth rentals page, which updates automatically.
Why the freeze comes early: a security booth’s electrical and network orders depend on exactly where each camera, reader and server sits. Moving a demo after the orders are in moves power and data with it.
The total cost of an ISC West booth is the exhibit house’s number plus the lines the show, the venue and Freeman bill you directly. Every line below carries an advance and a later price.
| Line | Billed by | What drives it | How to control it |
|---|---|---|---|
| Booth space | The show | Square footage, position, corner premium, sponsorship tier | Position chosen by category and buyer route; level chosen with the design in mind |
| Material handling (drayage) | Freeman (exclusive) | Weight in hundredweight, crated vs loose, advance warehouse vs direct, overtime windows | Lighter modular structure, crated freight, delivery inside the target window |
| Electrical | Official electrical provider | Circuits, amperage, 24-hour power for recorders and servers, distribution | One floor plan filed early; consolidated drops; overnight power only where needed |
| Internet | Venue | Hard-line drops and bandwidth for cloud video and remote access demos | Wired drops per demo cluster; the booth’s own network for device traffic |
| Rigging | Official rigger | Sign weight, hang points, and whether your hall allows a sign at all | Confirm rigging at your position and level before the design leans on a sign |
| Labour | Freeman / trades | Hours, straight vs overtime, supervision | A pre-built structure that installs in hours; a supervised labour call |
| Cleaning · lead retrieval · late furniture | Show / venue / contractor | Daily vacuuming, scanners, last-minute rentals | Order at advance rates; furniture inside the fixed price |
Put your footprint into the ISC West booth cost calculator and it estimates these lines at advance and floor rates beside a fixed booth price for that size. Every booth we build is published with its Las Vegas price on the Las Vegas booth rentals page.
Cameras, readers, controllers and sensors mostly run on PoE from switches inside the booth. We build switch locations, ventilation and cable paths into the walls, so every device is mounted and powered before your engineers arrive.
Recorders, servers and analytics appliances should not be power-cycled every night. Overnight power is billed as a premium on the circuits that need it, so it goes on the first floor plan, not on a move-in request.
Cloud video and remote-access demos need wired bandwidth the hall Wi-Fi will not provide on a floor this dense. The booth’s device network stays separate from the show’s internet drop.
Labour rules are set by the show and Freeman: material handling and forklifts stay with Freeman, and building the booth falls to the trades or an approved exhibitor-appointed contractor. Our crews file as your EAC, so the paperwork and the hours are ours.
The ISC West audience buys, installs and resells security technology. A dealer deciding whether to add your line to their portfolio wants to see how it installs, how it integrates and how it behaves in a real setting. Four requirements we design to every year, weighted to the brand:
A reader on a working door, a camera on a ceiling line, a sensor on a wall. Hardware shown where it would be installed reads as credible; hardware on a plinth reads as a catalogue.
A wall of live feeds with the booth’s own visitors in them stops more people than any graphic. Screens are specified for hall lighting and placed where the cameras can see the aisle.
Integrators want to know what your product works with. A clear partner and integration wall answers the first question before a salesperson is needed.
Channel deals are discussed seated and privately. Meeting rooms sized for a dealer principal and two colleagues are some of the most productive square footage on this floor.
How that looks built, including booths for Alibi, Genea, M.C. Dean and Ambient AI, is in the security technology booth design gallery.
In some years ISC West at the Venetian Expo, NAB at the LVCC and RSAC at Moscone fall in the same week. Labour, trucks, rigging crews and hotel rooms in Las Vegas are then split between two major shows at once, and security brands that run both ISC West and RSAC need two teams in two cities.
Running RSAC or NAB as well? See the RSAC planning guide and the NAB planning guide.
Tell us your level, your footprint and what the booth has to demonstrate. You’ll have design concepts and one fixed price back within 24 hours — including what the show, the Venetian and Freeman will bill you directly.
Or call us directly — (800) 379-8451
