RSAC exhibitor series · 04 · Design gallery

RSAC booth designs, by footprint

Security booths we have built, organised by size, with what each one had to solve.

These are rentals, fabricated for the brand on a modular structure underneath, built and photographed for approval before they shipped. Most were designed for RSAC or for the other shows the same buyers attend. Each one answers a question you are probably asking about your own space — how to demo live, where the private conversation happens, how to be seen at 40 feet.

20×20 · 400 sq ft

The workhorse island — four open sides, one clear message

A 20×20 island is the most common serious footprint on the RSAC floor and the hardest to get right: four aisles to face, room for perhaps three demo positions, and no space to waste on a structure that does not earn traffic.

Radware 20x20 interactive island exhibit at RSAC built by Pure Exhibits
20×20 island · Application security · RSAC

Radware

Hands-on learning stations around a four-sided island, so security engineers could work through a real attack scenario rather than watch one.

  • Interactive stations on every face, each with its own circuit and wired drop
  • Overhead branding readable from the aisle intersections
  • Rebuilt for a new position in a later edition — same programme, new design
Read the RSAC case study →
SpyCloud interactive island trade show booth at RSAC built by Pure Exhibits
Island · Threat intelligence · RSAC

SpyCloud

An interactive island built around the product — exposed-credential data brought to life on screens buyers could query themselves.

  • Demo positions angled to the hall’s main traffic route
  • Dark, focused screen environment inside a bright hall
  • Same programme carried to Black Hat with a refreshed design
Read the RSAC case study →
20×30 · 600 sq ft

Room for the demo and the meeting

At 20×30 the booth can hold both halves of the RSAC sales motion — the live demonstration at the aisle and the private conversation behind it — without one crowding the other.

Ambient AI 20x30 custom exhibit rental built by Pure Exhibits
20×30 · AI security

Ambient AI

Screens carry the product; the structure stays out of its way. A video-led design for a company whose demo is the whole pitch.

  • Large-format displays specified for bright hall light
  • Open front, screened back for conversations
  • Lightweight structure — low drayage, fast install
Read the case study →
Alibi Security 20x30 custom trade show booth rental built by Pure Exhibits
20×30 · Video surveillance

Alibi Security

A live camera wall wired and lit before it shipped, so the demo that sells the product was already working on our floor.

  • Product wall with concealed power and data distribution
  • Every camera tested energised before freight
  • Counter positions for one-to-one walkthroughs
Read the case study →
30×30 · 900 sq ft

Enough space for a theatre and a conversation

A 30×30 island supports a presentation stage, several demo positions and an enclosed room at once — if the layout is disciplined. The failure mode at this size is a booth that tries to do all three badly.

Vectra AI 30x30 custom island trade show booth rental built by Pure Exhibits
30×30 island · AI-driven threat detection

Vectra AI

An open island with a central demo bar and theatre seating — built for a speaker calendar that was already full.

  • Presentation stage with sightlines from three aisles
  • Demo bar with independent circuits per station
  • Overhead structure carrying the single-line message
See the case studies →
Genea 30x30 access control island booth rental built by Pure Exhibits
30×30 island · Access control

Genea

Working reader demos at every corner of the island, so a buyer could test the hardware from whichever aisle they arrived on.

  • Hands-on hardware stations at the four corners
  • Central meeting space screened from the aisle
  • Design reused across a multi-show security programme
Read the case study →
Larger islands

When the booth becomes a building

Appdome mobile security custom island booth rental designed and built by Pure Exhibits
Island · Mobile app security

Appdome

A security demo theatre built for high-volume technical traffic — scheduled sessions at the aisle, product conversations behind them.

  • Theatre seating and stage with dedicated audio
  • Enclosed meeting room with acoustic separation
  • Suspended overhead structure — rigging ordered in advance
Read the case study →
Teramind 30x60 custom island trade show booth rental built by Pure Exhibits
30×60 island · Insider risk

Teramind

An 1,800 sq ft island with interactive demo zones for monitoring software, and enough enclosed space to run the week’s meetings inside the booth.

  • Multiple demo zones, each with its own circuit and network
  • Private rooms sized for a buyer and two colleagues
  • Fully assembled and photographed before it shipped
Read the case study →
Three formats that work at RSAC

Every booth above is one of these

The suspended-overhead island

Message at 40 feet

A rigged overhead structure carries the brand and the one-line claim while the floor stays open for demos and traffic. Depends entirely on a confirmed hang point — see the Moscone guide.

The command-centre build

Dark environment inside a bright hall

An enclosed or canopied space with its own lighting, where SOC dashboards and live attack simulations read properly. Needs a ceiling, fire-marshal approval and dedicated power — all filed with the layout.

The open high-traffic inline

Volume over depth

For positions on a main route: an open front, several short demo positions, and a counter for the follow-up. Height is capped for inlines, so the structure works through lighting and finish rather than scale.

Every one of these is priced for San Francisco on the RSAC booth rentals page — filter by footprint and the price is published beside the design. The budget beyond the booth is on the cost calculator.

Questions about RSAC booth design

Design FAQs

Are these booths for sale or rent?
Rent. Each one was fabricated for that client on a modular structure underneath, with custom graphics, layout, lighting and finishes. The same approach is available at any footprint for one fixed price that includes design, build, freight, labour, install and dismantle.
Can I have one of these designs for my own company?
You can have the format and the thinking; the booth will be yours. Every design starts from your position, your demo list and your message, and revisions are unlimited until you approve. What you see here shows what a given footprint can do at RSAC.
How do you make screens readable in Moscone’s bright halls?
Specify the display for the environment — brightness, matte finish, viewing angle — and control the light around it with structure: canopies, enclosed rooms, darker interior finishes. The command-centre builds above are the extreme version; most booths use a lighter touch.
What does an RSAC booth of each size cost?
Every booth we offer is published with its San Francisco price; the range for each footprint and the show-billed lines beside it are on the RSAC booth cost calculator. The price of a specific design is exact and holds.
Do you build for the other security shows too?
Yes — several of the booths above were built for the same programmes at Black Hat and ISC West, and many clients run one design across the security calendar with a refresh for each show. Same fixed-price model, same project manager.
Will I see my booth before it ships?
Yes — fully assembled, powered and lit at our facility, and photographed for your approval. Every booth on this page went through that step. Renders are promises; photographs are evidence.
How much of an island should be enclosed?
Enough for the conversations that need privacy and no more. A room for a buyer and two colleagues, with real acoustic separation, is worth more than a larger lounge nobody schedules. The rest of the floor should be demo positions and open sightlines.
Can a booth be reused for a different position next year?
The design is rebuilt to the new position and the year’s message rather than reused as a fixed property — that is the point of renting. Several clients above have done exactly that across editions.
Fixed pricing · Pre-built & photo-approved · Full-service support

Your RSAC booth, with zero surprises.

Tell us your footprint, your position and what the booth needs to demo. You’ll have design concepts and one fixed price back within 24 hours — including what the show will bill you directly.

Or call us directly — (800) 379-8451